Leisure Equipment and Products
Company Overview of MGA Entertainment, Inc.
MGA Entertainment, Inc., a consumer entertainment products company, develops, manufactures, and sells proprietary and licensed products. It offers toys and games, consumer electronics, home décor, stationery, and sporting goods. The company provides interactive dolls, electronic handheld games, and girl's lifestyle products; and smart toys, including robots and interactive plush toys. It sells its products through retail stores and online retailers in the United States, Canada, the United Kingdom, and internationally. The company was formerly known as Micro Games of America and changed its name to MGA Entertainment, Inc. in 1998. MGA Entertainment, Inc. was founded in 1979 and is headquarter...
16380 Roscoe Boulevard
Van Nuys, CA 91406
Founded in 1979
Key Executives for MGA Entertainment, Inc.
Founder and Chief Executive Officer
President of MGA Entertainment Canada
Executive Vice President of Licensing Worldwide
Senior Vice President of Licensing and Senior Vice President of MGA Lifestyle
Compensation as of Fiscal Year 2013.
MGA Entertainment, Inc. Key Developments
MGA Entertainment, Inc. Announces U.S. District Court for the Southern District of New York Granted Summary Judgment in Favor of A Liability Insured
Aug 5 13
The U.S. District Court for the Southern District of New York granted summary judgment in favor of a liability insured in a declaratory action brought to determine whether liability policies issued by numerous insurers covered an underlying copyright infringement action. The underlying complaint alleged facts giving rise to potential coverage for an advertising injury under the relevant policies. From 1999 through 2007, MGA Entertainment Inc. maintained liability insurance under policies issued by Lexington Insurance Co., National Union Fire Insurance Co. of Pittsburgh, Pa., American International Underwriters Insurance Co. and Chartis Specialty Insurance Co. MGA also maintained liability coverage under a policy issued by Crum & Forster Specialty Insurance Co. (C&F) for the years 2003 through 2005. In 2009, Bernard Belair sued MGA, alleging copyright infringement based on testimony given by an MGA employee in a separate action. The employee acknowledged he was 'inspired' by figures in advertisements produced by Belair in producing a line of toys whose figures had similar large heads, large oval eyes, small bodies and large feet. MGA tendered defense and indemnity of the underlying action to its liability insurers, who disclaimed coverage. A declaratory action followed. The parties then filed cross-motions for summary judgment. Complaint adequately alleged advertising injury. The court held this potential liability included the possibility that MGA would be found liable for damages based on a covered advertising injury. Accordingly, the district court granted MGA's motion for summary judgment in relevant part.
MGA Entertainment to Launch All-New MOOSHKA Brand of Soft Dolls
Jun 12 13
MGA Entertainment sets August 2013 for the retail launch of Mooshka, the company's newest entertainment and toy brand. Combining colorful soft dolls with an array of high-quality animated e-books. The Mooshka dolls were once individual paper dolls, but one day, through the power of friendship, they joined hands and sprang into sweet, huggable girls who discover that all kinds of special and wonderful things happen once connect with friends. Now, the Mooshka dolls hold hands with each other to show how friendship connects all. Included in the fun-filled family of Mooshka dolls are the Mooshka Girls, Mooshka Tots and Mooshka: Sing Around the Rosie collections; each doll has her own precious personality, birthday, and colorful fashions that complement her unique character. Crafted with a special machine-washable fabric that makes them completely soft, the Mooshka dolls come home to children in uniquely designed shoe-box-style gift packaging. The Mooshka doll lines include: The flagship Mooshka Girls, featuring six characters that each come with a string of paper dolls and a finger-puppet dolly. All Mooshka characters join hands to express their friendship for one another. The Mooshka Tots - the Mooshka Girls hand-holding little sisters, who are four fun-loving, captivating smaller characters that love to emulate their older siblings love of friendship and joy. The Mooshka: Sing Around the Rosie dolls, who magically sing "Ring-Around-the-Rosie" when their hands are held - so be sure not to let go. MGA Entertainment introduces the Mooshka dolls with a fall television campaign, a dedicated brand website, a multi-category licensing program and a national public-relations campaign. The companion Mooshka e-book apps, featuring a wide array of original Mooshka stories, will be available for free on the App StoreSM.
MGA Entertainment, Inc. and Nickelodeon Join to Launch Lalaloopsy, New Animated Preschool Series Set to Premiere Spring 2013
Feb 12 13
MGA Entertainment, Inc. and Nickelodeon have partnered to launch 52 episodes of the animated preschool series Lalaloopsy premiering in Spring 2013 on Nickelodeon. Based on the best-selling Lalaloopsy line, the half-hour series celebrates diversity, friendship and teamwork and features the original eight Lalaloopsy characters including Crumbs Sugar Cookie, Mittens Fluff 'n Stuff, Bea Spells-a-Lot, Pillow Featherbed, Jewel Sparkles, Peanut Big Top, Spot Splatter Splash, Dot Starlight and all of their friends. The characters magically came to life when their last stitch was sewn, with personalities based on the fabrics that were used to make them.
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