May 23, 2013 10:55 PM ET

Internet Software and Services

Company Overview of Eightfold Logic, Inc.

Company Overview

Eightfold Logic, Inc. provides a cloud-based content optimization application. It offers InboundWriter, a cloud-based content optimization application that makes it easy for content marketers and professional writers to create more relevant and Web-friendly content. The company’s InboundWriter is used to research and obtain insights, create and optimize content, fuel content marketing strategies, optimize content in the cloud, and gain alignment and streamline workflows. Its solution is used by interactive agencies, media publishers, online marketers, and social media managers. Eightfold Logic, Inc. was formerly known as Enquisite, Inc. and changed its name to Eightfold Logic, Inc. in May 20...

Detailed Description

1900 South Norfolk Street

Suite 219

San Mateo, CA 94403

United States

Founded in 2006

Phone:

415-655-4970

Fax:

425-655-4979

www.inboundwriter.com

Key Executives for Eightfold Logic, Inc.

Chief Executive Officer and Director
Founder and President
Chief Financial Officer
Senior Vice President of Sales
Vice President of Technology Operations
Compensation as of Fiscal Year 2012.

Eightfold Logic, Inc. Key Developments

Eightfold Logic, Inc. Appoints Skip Besthoff as Chief Executive Officer, Announces Availability of New Enterprise Tier Online Content Optimization Software

Eightfold Logic, Inc. announced the appointment of Skip Besthoff as its chief executive officer. Besthoff joins the management team after being a long-time board member and investor in the company through Castile Ventures. Most recently, Besthoff has been instrumental in crafting the enterprise market expansion strategy for the company. The company announced the immediate commercial availability of its new Enterprise tier online content optimization software for content producers.

Eightfold Logic, Inc. Announces Launch of New Advertising Feature for its InboundWriter Service to Help Google AdSense Publishers Better Monetize Their Content

Eightfold Logic, Inc. announced the launch of a new advertising capability for its InboundWriter service that is designed to help Google AdSense publishers, including bloggers, better monetize their content. With the new capability, content publishers who are leveraging Google AdSense will be able to tailor their content strategy for keywords with the highest cost-per-click (CPC) rating. By optimizing around CPC, publishers will be able to attract higher paying text ads and banners served via the AdSense network, which delivers contextually relevant advertising. There are more than two million publishers, including bloggers, using the AdSense network to better monetize their content. InboundWriter is also looking to incorporate data from other advertising networks in the future. The new advertising feature is just one of several new upgrades both for the web application and a new InboundWriter for WordPress plug-in that was launched in October. The other upgrades include: Content Strategies, InboundWriter for WordPress now allows users to choose one or more content strategies, including the new advertising capability, just like the web application. Automatic Topic Research Users can paste in some content, or just start typing. Once they get to 200 words, InboundWriter for WordPress will analyze their content and automatically recommend the best keywords and phrases for improving relevance and search engine visibility. InboundWriter offers a free plan and an unlimited account for $20 per month.

Eightfold Logic, Inc. Appoints Bryan Eisenberg to Advisory Board for InboundWriter

Eightfold Logic, Inc. announced the appointment of Bryan Eisenberg to its advisory board for InboundWriter, the industry's first social writing application for online content creators. Eisenberg, a New York Times, Wall Street Journal and USA Today-best selling author and a recognized authority and pioneer in online marketing and improving online conversion rates, will provide advice and insight into the development of InboundWriter as a key application for improving online marketing results.

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Recent Private Companies Transactions

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Date
Target
Private Placement
November 15, 2012
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Private Placement
November 6, 2012
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