Eightfold Logic, Inc. announced the appointment of Skip Besthoff as its chief executive officer. Besthoff joins the management team after being a long-time board member and investor in the company through Castile Ventures. Most recently, Besthoff has been instrumental in crafting the enterprise market expansion strategy for the company. The company announced the immediate commercial availability of its new Enterprise tier online content optimization software for content producers.

Eightfold Logic, Inc. announced the launch of a new advertising capability for its InboundWriter service that is designed to help Google AdSense publishers, including bloggers, better monetize their content. With the new capability, content publishers who are leveraging Google AdSense will be able to tailor their content strategy for keywords with the highest cost-per-click (CPC) rating. By optimizing around CPC, publishers will be able to attract higher paying text ads and banners served via the AdSense network, which delivers contextually relevant advertising. There are more than two million publishers, including bloggers, using the AdSense network to better monetize their content. InboundWriter is also looking to incorporate data from other advertising networks in the future. The new advertising feature is just one of several new upgrades both for the web application and a new InboundWriter for WordPress plug-in that was launched in October. The other upgrades include: Content Strategies, InboundWriter for WordPress now allows users to choose one or more content strategies, including the new advertising capability, just like the web application. Automatic Topic Research Users can paste in some content, or just start typing. Once they get to 200 words, InboundWriter for WordPress will analyze their content and automatically recommend the best keywords and phrases for improving relevance and search engine visibility. InboundWriter offers a free plan and an unlimited account for $20 per month.

Eightfold Logic, Inc. announced the appointment of Bryan Eisenberg to its advisory board for InboundWriter, the industry's first social writing application for online content creators. Eisenberg, a New York Times, Wall Street Journal and USA Today-best selling author and a recognized authority and pioneer in online marketing and improving online conversion rates, will provide advice and insight into the development of InboundWriter as a key application for improving online marketing results.