August 20, 2014 7:40 AM ET

Media

Company Overview of PrecisionDemand

Company Overview

PrecisionDemand operates as a television advertising targeting and measuring company. It offers media planning and buying services; and a sales channel measurement solution to integrate with retailers, call centers, order fulfillment, and ecommerce providers. The company applies online and direct-marketing techniques to upgrade television-buying ROI. PrecisionDemand was formerly known as Lucid Commerce, Inc. The company was founded in 2005 and is based in Seattle, Washington. As of May 21, 2014, PrecisionDemand operates as a subsidiary of Adap.tv, Inc.

821 2nd Avenue

Suite 700

Seattle, WA 98104

United States

Founded in 2005

Phone:

425-818-2156

Fax:

425-818-2456

Key Executives for PrecisionDemand

Chief Executive Officer
Age: 62
Co-Founder
Chief Revenue Officer
Vice President of Analytics
Vice President of Client Results
Compensation as of Fiscal Year 2014.

PrecisionDemand Key Developments

PrecisionDemand Appoints Debbie Reichig as Chief Revenue Officer

PrecisionDemand announced that Debbie Reichig has joined the company as Chief Revenue Officer. Reichig, a TV marketing and media researcher, will lead sales, client services and marketing functions while strategizing new ways to better serve TV advertisers. Reichig arrives at PrecisionDemand after founding and serving as principal for In-Focus Media Consulting, where she worked with clients such as AMC Networks, the Weather Channel and Microsoft, developing marketing, sales and research strategies across multiple platforms. Prior to In-Focus Media, Reichig was SVP of Marketing and Business Development for Clear Channel Outdoor, where she built the company's corporate marketing team and led a research effort showcasing out-of-home advertising's contribution to media mix, visibility and relevancy.

PrecisionDemand Names Debbie Reichig as Chief Revenue Officer

PrecisionDemand announced that Debbie Reichig has joined the company as Chief Revenue Officer. Reichig will lead sales, client services and marketing functions while strategizing new ways to better serve TV advertisers. Reichig arrives at the company after founding and serving as principal for In-Focus Media Consulting, where she worked with clients such as AMC Networks, the Weather Channel and Microsoft, developing marketing, sales and research strategies across multiple platforms. Prior to In-Focus Media, Reichig was SVP of Marketing and Business Development for Clear Channel Outdoor, where she built the company's first corporate marketing team and led a research effort showcasing out-of-home advertising's contribution to media mix, visibility and relevancy.

PrecisionDemand Presents at 10th Annual East Coast Technology Growth Conference, Oct-15-2013

PrecisionDemand Presents at 10th Annual East Coast Technology Growth Conference, Oct-15-2013 . Venue: Westin Copley Square, Boston, Massachusetts, United States.

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Recent Private Companies Transactions

Type
Date
Target
Merger/Acquisition
May 21, 2014
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