July 23, 2014 10:42 AM ET

Internet Software and Services

Company Overview of Avangate B.V.

Company Overview

Avangate B.V. designs and delivers electronic software distribution and reseller management solutions for software companies in the Netherlands and internationally. Its products include Avangate, an e-commerce, and e-marketing and channel management platform that assists software companies in selling their products online and managing a distribution network; and SkyCommerce Suite, an integrated set of commerce products and services for software, cloud services, and SaaS firms. The company was founded in 1992 and is based in Amsterdam, the Netherlands. It also has sales operations in Mountain View, California; and development, marketing, and support locations in Bucharest, Romania.

Prins Hendriklaan 26 II

Amsterdam,  1075 BD


Founded in 1992


31 20 890 8080


31 20 203 1309

Key Executives for Avangate B.V.

Chief Executive officer and President
Age: 43
Founder and Chairman
Chief Financial Officer
Age: 45
Chief Operating officer and Director
Chief Marketing Officer and Senior Vice President of Marketing & Products
Compensation as of Fiscal Year 2014.

Avangate B.V. Key Developments

Avangate Appoints Jeff Hodges as Chief Financial Officer

Avangate announced the appointment of Jeff Hodges as Chief Financial Officer. Prior to Avangate, Hodges was the Chief Financial Officer and Senior Vice President of Official Payments Holdings Inc. Previously, Mr. Hodges served as CFO of Firethorn Holdings LLC and as CFO, SVP and Corporate Secretary of PRE Solutions Inc. and nFront Inc. where he led its initial public offering. He is a Certified Public Accountant and a graduate of Auburn University with a degree in accounting.

Avangate Joins the ServiceSource Recurring Revenue Alliance

Avangate announced that it has joined the Recurring Revenue Alliance, a strategic initiative by ServiceSource. The Alliance is designed to help businesses generate more revenue and increase customer retention by creating best practices based on end to end recurring revenue solutions. As part of the Alliance, Avangate will partner with other forward-thinking companies to help solve key industry issues related to the multi-billion dollar addressable market around recurring revenues and renewals. According to Gartner, there is a $310 billion annual recurring revenue market for maintenance, support and subscriptions across several verticals, including hardware and software. Alliance members provide solutions that enable companies to easily connect systems and data across existing CRM, quoting and ERP systems, implementing and automating a highly effective renewals process to generate revenue, increase retention and improve bottom-line business results. Members include leading technology companies such as Salesforce.com, GoodData, BigMachines, MuleSoft, Hoopla, Okta, Centrify, Practera, and Xactly.

Privax Chooses Avangate to Power Global Sales for its Privacy Protection Platform, HideMyAss

Avangate B.V. announced that Privax has chosen Avangate to power global sales for its privacy protection platform, HideMyAss. Platform flexibility, customer centric capabilities and a proven framework for international sales all motivated the online service provider to select Avangate. With over ten million global users, Privax had set its objectives to improve their online customer experience, go-to market agility, as well as streamline their internal operations. To achieve its goal, the Privax team conducted a rigorous live evaluation comparing Avangate against a competitive digital goods commerce solution. Privax thoroughly tested the online conversion and overall performance of both products. Ultimately, Privax selected Avangate based on its rich online sales capabilities, proactive support, and flexible platform capable of supporting future needs that gave Privax the tools as well the as peace of mind to focus their resources on the customer and increasingly focused marketing activities.

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