Design Within Reach, Inc. markets and retails home furnishing design products to residential and commercial customers in the United States and North America. It offers sofas, lounge chairs/recliners, ottomans/benches/stools, accent/coffee tables, floor lamps, storage/shelving, rugs, accessories, customizable furniture, dining tables, chairs/stools, storage/credenzas, tabletops, lighting products, beds, mattresses, bedding, dressers/armoires, bedside tables, living room furniture, planters, umbrellas, pillows/cushions/covers, office chairs, desks/tables, storage/shelving, task lamps, shelving/bookcases, media storage, credenzas/sideboards, dressers, art/decorative, blankets, clocks, fans/air ...
711 Canal Street
Stamford, CT 06902
Founded in 1998
Starwood Hotels & Resorts Worldwide Inc.'s Aloft Hotels and Design Within Reach, Inc. Partner in Collaboration, Bringing Approachable Modern Design to the Next Generation of Travelers
May 1 13
Aloft Hotels, the fast-growing brand from Starwood Hotels & Resorts, Worldwide, Inc. announced a partnership with modern design retailer Design Within Reach, Inc. (DWR) that introduces authentic modern design into public spaces such as the re: mix lounge, the w xyz bar and the backyard. By incorporating pieces like chairs designed by Charles and Ray Eames to George Nelson Pendant Lamps, Aloft and DWR are reimagining the design-led hotel experience. Aloft's DWR collection includes a mix of 23 custom and in-stock pieces, including Verner Panton Chairs for the backyard outdoor spaces and Nelson(TM) Platform Benches, Satellite Chandeliers, Eames(R) Molded Plastic Side Chairs and Verpan Stools to occupy the re: mix lounge and w xyz bar spaces. Currently, installations of the closely curated design package are rolling out to properties as diverse as Aloft Harlem and Aloft Nashville West End to Aloft Calgary University. Over the past 12 months, Aloft and DWR have been planning and modifying layouts and costs that best fit the vibe of the hotels while maintaining the authentic design aesthetic for which both brands are known. DWR installations will roll out to nearly 20 hotels in the next few months, including a mix of hotels that are replenishing furniture, as well as at brand new hotels that are coming online and conversion hotels.