September 18, 2014 11:54 PM ET

Consumer Finance

Company Overview of Advanta Corp.

Company Overview

Advanta Corp. issues business purpose credit cards to small businesses and business professionals in the United States. It offers MasterCard and Visa business purpose credit cards that provide approved customers with access, through merchants, banks, checks, electronic fund transfers, and ATMs to unsecured revolving business purpose credit lines. The company also offers credit protection and related products, such as credit insurance products, which provide coverage for loss of life, disability, and involuntary unemployment; and waiver agreement, which provides for the waiver or suspension of payment obligations upon the occurrence of events, including loss of life, temporary and permanent d...

625 West Ridge Pike

Conshohocken, PA 19428

United States

Founded in 1951

841 Employees



Key Executives for Advanta Corp.

Age: 71
Vice Chairman
Age: 70
Chief Financial Officer
Age: 54
Chief Administrative Officer
Chief Innovation Officer
Compensation as of Fiscal Year 2014.

Advanta Corp. Key Developments

CEO Dennis Alter and Three Other Former Senior Executives of Advanta Corp. Reach $13.25 Million settlement in Class Action Lawsuit with Investors

CEO Dennis Alter and three other former senior executives of Advanta Corp. reached a $13.25 million settlement in a class-action lawsuit that alleges investors who acquired the now-defunct small business credit card lender's stock between Oct. 16, 2006, and Jan. 30, 2008 were misled about the company's financial condition. A hearing seeking approval of the settlement is scheduled for April 4. The lead plaintiff in the case is the Western Pennsylvania Electrical Employees Pension Fund. The parties used the services of former U.S. Judge Layn Phillips, now a mediator who is working on the NFL concussion case brought by former players. Phillips made a mediator's proposal, which the two sides accepted. In addition to Alter, former top Advanta executives William A. Rosoff, Philip M. Browne, and David B. Weinstock were listed as defendants. The settlement will be paid from insurance proceeds. In another class action that made similar claims, U.S. District Judge Cynthia Rufe gave preliminary approval in October of a $4.5 million settlement in another class action brought by former Advanta employees who said the company misled them.

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