September 01, 2014 5:26 PM ET


Company Overview of Advantage Sales & Marketing LLC

Company Overview

Advantage Sales & Marketing LLC operates a sales and marketing agency that specializes in growing brands in the consumer packaged goods industry. It offers headquarter sales services, such as headquarter relationship management, category management, space management, and administration; and business intelligence, retail, in marketing, and business process outsourcing services. The company offers its services across various channels, such as grocery, mass merchandising, drug, dollar, club, convenience, natural/specialty, home improvement, military, food service, and emerging channels. Advantage Sales & Marketing LLC was founded in 1987 and is based in Irvine, California. It has locations in A...

18100 Von Karman Avenue

Suite 900

Irvine, CA 92612

United States

Founded in 1987





Key Executives for Advantage Sales & Marketing LLC

Chief Executive Officer
President and Chief Operating Officer
Founder and Executive Chairman
Age: 72
Chief Financial Officer and Vice President of Finance
President of Integrated Marketing & TryFoods
Compensation as of Fiscal Year 2014.

Advantage Sales & Marketing LLC Key Developments

Phusion Projects Expands Relationship with Advantage Sales and Marketing

Phusion Projects, LLC announced that it has expanded its relationship with Advantage Sales and Marketing LLC. ASM brings advanced capabilities, retail insights and, most importantly, scale that will aid in Phusion's continued brand growth. Phusion is the first alcohol company to collaborate nationally with ASM, which will promote the company's Four Loko, Island Squeeze and Moskato Life brands. The expanded relationship gives Phusion access to the most comprehensive category management and retail insight tools in the alcohol beverage industry.

Advantage Sales and Marketing, LLC Announces Management Changes

Advantage Sales and Marketing, LLC announced that Tanya Domier, its current President and Chief Operating Officer, will assume the role of Chief Executive Officer effective Jan. 1. Sonny King, current Chairman of the Board, CEO, and founder of the company will transition to the role of Executive Chairman. After beginning her career with the J.M. Smucker Company, Domier joined ASM in 1990. In her new role as CEO, Domier will oversee ASM's Sales and Marketing functions, as well as its Finance, Legal, Information Technology, and Human Resources divisions.

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