August 20, 2014 12:55 AM ET


Company Overview of, Inc.

Company Overview, Inc. provides multi-dimensional targeting for its global clients that integrates offline and online data to provide a holistic view of the consumer and superior reach in the digital industry. The company allows advertisers to reach their target audiences at display, video, and mobile environments on one targeting platform. It primarily serves apparel specialty retailers, food companies, distributors of processed food, grocery chains, cell phone carriers, seafood restaurants, tire makers, and specialty retailers primarily in the United States. The company was founded in 2007 and is based in San Mateo, California. It has additional offices in San Francisco, Santa Clara, and Santa Mo...

1400 Fashion Island Boulevard

Suite 310

San Mateo, CA 94404

United States

Founded in 2007





Key Executives for, Inc.

Acting Chief Executive Officer and Director
Age: 62
President and General Manager
Co-Founder and Director
Vice President of Finance & Administration
Head of North Central Region Operations
Compensation as of Fiscal Year 2014., Inc. Key Developments Locates Shoppers with Geo-Commerce Retail Zone Targeting

Valassis continues its 40-plus year tradition of innovation with the next evolution in targeting., a Valassis Digital Company, is driving results for shopper marketing with Geo-Commerce Retail Zone targeting. This new solution builds upon Valassis' 100K+ hyper-local targeting zones generated through the powerful integration of multi-dimensional profile, behavioral and transactional data to identify, locate and connect with high-potential consumer segments at a campaign-specific level. Geo-Commerce Retail Zone overlays local store trading areas with million of fresh transactional and retail trade area data points, creating relevant advertising zones around all grocery, drug and mass retailers. With precision, brand advertisers can efficiently maximize the impact of their advertising by focusing dollars and ad impressions on pockets of consumers who have high propensity to be in the market for a specific product and live or commute through local store trading areas. The Valassis targeting difference: a 50% increase in consumer response driving sales within designated trade areas.'s usage of Geo-Commerce Retail Zone targeting delivers scalable display advertising programs that are executed at hyper-local levels with unrivaled accuracy. Third-party validation has verified that 90%+ of the ad impressions served reliably hit target audience households within the designated Geo-Commerce Retail Zone based on unique mapping of these targeted zones to households. This signals a huge leap forward in terms of making local ad impressions truly local as traditional ZIP Code to IP-level targeting for online display networks frequently has an accuracy rate of only 60%-70%., Inc. Announces Purchase Precision Technology Driving 7:1 ROI, Inc. is announcing Purchase Precision Technology(TM), a first-of-its-kind targeting technology -- delivering probability over possibility and action over exposure. By integrating online and offline data, this new technology delivers the highest return on digital advertising spend and provides advertisers access to decades of proven media intelligence coupled with real-time digital insights. Advertisers can now target ads down to the sub ZIP Code level. This "Re-imagining Reach(TM)" approach has earned advertisers on average $7 in sales for every $1 spent with Purchase Precision Technology uses extensive online and offline geographical and behavioral data to deliver maximum targeted reach at scale. It combines Valassis' unique, proprietary data from sources such as TargetExpert, MarketExpert, NCH Marketing Services, Sharpshooters and, with over 2,000 sources of syndicated data from Bluekai, Nielsen, BIGInsight and others. Purchase Precision Technology analyzes these data sets and overlays them with advertisers' campaign objectives, delivering superior insights. sub ZIP Code Advertiser Targeting Zones (ATZ) targeting capabilities look beyond geo-location to anticipate where the right consumer is expected to be. From Valassis' 40-plus year history of delivering targeted media, the team knows how to optimize geographies down to the ATZ level eliminating wasted impressions and delivering the best ROI. This technology scales traditional offline data to deliver 50% greater targeted reach than the industry average, allowing advertisers to identify, locate and connect with their most valuable customers.

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