Internet Software and Services
Company Overview of Everyday Health, Inc.
Everyday Health, Inc. provides online health information solutions. The company provides consumers, healthcare professionals, and brands with content and advertising-based services portfolio of Websites that span the health spectrum—from lifestyle offerings in pregnancy, diet, and fitness to in-depth medical content for condition prevention and management. The company provides health information, resources, tools, and news through Websites, such as EverydayHealth.com and WhatToExpect.com. It also provides symptom checker videos; and advertising services. The company provides information about common conditions, drugs, and food and fitness. Everyday Health, Inc. was formerly known as Waterfro...
345 Hudson Street
New York, NY 10014
Founded in 2002
Key Executives for Everyday Health, Inc.
Compensation as of Fiscal Year 2013.
Everyday Health, Inc. Key Developments
Twitter and Everyday Health Partner to Create Global Real-Time Health Alerts and News Offering
Jun 11 13
Twitter and Everyday Health, Inc. have announced a global content partnership which will provide relevant health information and breaking news to the Twitter community in real time. Leveraging the reach, data and targeting capabilities of Twitter, Everyday Health content and news will be customized and contextually promoted to interested Twitter users. Typically, there are more than 2 million health-related Tweets daily. The joint product, HealthBeat, will be comprised of promoted Tweets linking to Everyday Health's news, expert advice, videos or tools that users can put into action. By example, HealthBeat can provide a first line of defense with information on what to do should there be an outbreak of flu, SARS, whooping cough, or even mental health issues following a major disaster or traumatic event. The partnership will allow Twitter users to tap into contextually relevant and actionable health news and information. With the largest, award-winning reporting staff dedicated to health news, Everyday Health will provide content potentially based on geo-location, breaking news, seasonal issues like the flu and allergies, chronic conditions like diabetes, insomnia and pain, and healthy living and lifestyle topics like babies and healthy eating. The new HealthBeat platform, which can be customized to advertisers looking to target interested consumers of health and wellness content, represents an entirely new real-time marketing solution. Layering Everyday Health's original news and actionable tools on top of Twitter's exclusive data, HealthBeat can be customized around a variety of specific health topics and/or regions to align brands appropriately across a variety of delivery tools: promoted tweets, sponsored twitter search, video tweets, branded communities, blogs, data, infographics, live Q&As and display advertising on Everyday Health.
Everyday Health, Inc. Announces Full Advertising Representation for MayoClinic.com
Apr 1 13
Everyday Health, Inc. announced the expansion of their current advertising relationship with MayoClinic.com. Starting April 1, 2013, Everyday Health will represent MayoClinic.com to the pharmaceutical and medical device industry for online advertising sales and sponsorships. Everyday Health already represents MayoClinic.com for consumer packaged goods (CPG), over the counter (OTC) products and other online marketers. Mayo Clinic will continue to control the editorial content, site navigation and design, and ownership of the site.
Babies "R" Us, Inc. and WhatToExpect.com Enter Strategic Partnership to Provide Expectant Parents Access to Content and Resources
Mar 28 13
Babies "R" Us, Inc. and WhatToExpect.com announced that they have entered into a strategic partnership to offer expectant moms convenient access to their combined content and retail resources. As part of this collaboration, the Babies"R"Us Registry is now available on WhatToExpect.com. Additionally, THE baby products authority plans to feature content from WhatToExpect.com through various Babies"R"Us channels. The partnership will continue to evolve and expand over time. Beginning immediately, expectant parents are able to create their Babies"R"Us Registry directly from WhatToExpect.com when visiting the site for advice throughout their pregnancy. This is the first time the Babies"R"Us Registry will be available through an external channel beyond Babiesrus.com and Babies"R"Us stores. WhatToExpect.com will also feature Babies"R"Us user reviews and suggested must-have products to provide moms- and dads-to-be with the inspiration and confidence they need when creating a baby registry. The top choice among expectant parents, the Babies"R"Us Registry, to date, has been used by more than 18 million parents. WhatToExpect.com and its mobile apps reach nearly 4 million parents and pregnant women.
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