Internet Software and Services
Company Overview of AppNexus, Inc.
AppNexus, Inc. offers cloud-based real-time advertising platform for global ad networks, demand-side platforms (DSPs), and other online advertising companies. It offers valuation tools, analytics, and data integration solutions; a suite of infrastructure and ad technology capabilities, including data management, optimization, APIs, financial clearing, and support for directly negotiated media campaigns; and App Marketplace for the digital advertising industry. The company’s platform also enables companies to build, manage, and optimize their display advertising businesses; and provides single-point integration to the sources of inventory, including the aggregators and exchanges. AppNexus, In...
28 West 23rd Street
New York, NY 10010
Founded in 2007
Key Executives for AppNexus, Inc.
Co-Founder and Chief Executive Officer
Co-Founder and Chief Technology Officer
Compensation as of Fiscal Year 2012.
AppNexus, Inc. Key Developments
AppNexus, Inc. Announces Executive Appointments
Jun 6 13
AppNexus announced that at its first-ever European Summit that two widely respected ad tech executives, Brandon Paine and Jerome Underhill, are joining the company at a time of rapid global expansion. Paine, a long-time DoubleClick/Google executive, enhances the global AppNexus leadership team as Vice President, Global Accounts, and Underhill, an accomplished Advertising.com/AOL alum, adds depth to the company's European leadership team as Vice President, Services & Operations, EMEA. Paine, based in Madrid, will lead a new group for AppNexus focusing on major global accounts and partnerships. Prior to joining AppNexus, he spent ten years at DoubleClick/Google where was most recently Global Agency Business Leader. Underhill, based in London, will be responsible for the company's Client Services and Business Operations for AppNexus across Europe, the Middle East, and Africa. Previously, he was Global Commercial Director and Director of Product & Operations at London-based Phorm. He also served as COO and Head of Product & Operations, Europe for Advertising.com/AOL.
AppNexus, Inc. Ads Debuts New Ad Exchange Powered by AppNexus
May 21 13
Food advertising network Gourmet Ads announced that AppNexus, Inc. will be its ad server of record and will also power its ad exchange to help its food, grocery and packaged goods clients better engage with both household grocery buyers and home cooks online. Gourmet Ads chose AppNexus because of its global, unified ad serving platform which supports both display and mobile. The partnership will allow the five-year-old Gourmet Ads to significantly scale its publisher base, while delivering extended audiences for campaigns and global retargeting. In addition to Gourmet Ads' current campaign targeting options, the partnership will leverage the ability for brands to advertise right next to contextually relevant recipes across the Gourmet Ads network of websites. No matter the brand's ideal contextual environment, advertisers can reach them across more than 170 pre-defined contextual segments, and when required custom brand segments can be developed. For example, a cereal advertiser can now place its ads alongside breakfast recipes, or a tomato sauce company can share screen space with pasta recipes. Using AppNexus APIs (application programming interface), Gourmet Ads has launched a fully functional publisher dashboard which includes reporting, ad tag management, rich media and support. In addition to this, Gourmet Ads currently has in development a brand new innovative toolset for advertisers, scheduled for release in June, which will also leverage AppNexus' APIs.
AppNexus, Inc. Raises $75 Million in Series D Funding
Jan 29 13
AppNexus, Inc. announced it has raised $75 million in Series D funding led by Technology Crossover Ventures. With this Series D round, AppNexus total funding is $140.5 million.
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