July 26, 2014 6:35 AM ET

Software

Company Overview of Applause, LLC

Company Overview

Applause, LLC develops an application analytics tool that monitors and measures the quality and user satisfaction of a mobile application. The company offers Applause, a mobile application analytics tool that provides an intuitive 0-100 Applause Score, which synthesizes application quality, user satisfaction, and the overall amount of applause that users give an application. It serves customers from marketers and developers to execs and agencies, as well as brand, business, and technical owners. The company was formerly known as uTest Inc. and changed its name to Applause, LLC in November 2014. Applause, LLC was founded in 2007 and is based in Framingham, Massachusetts with an additional off...

100 Pennsylvania Avenue

Suite 500

Framingham, MA 01701

United States

Founded in 2007

Phone:

800-445-3914

Fax:

877-562-5655

Key Executives for Applause, LLC

Co-Founder and Chief Executive Officer
Co-Founder and Vice President of Product Management
Chief Financial Officer
Chief Technology Officer
Vice President of Major Account Sales
Compensation as of Fiscal Year 2014.

Applause, LLC Key Developments

Applause Collaborates with IBM

Applause announced an ongoing technology collaboration with IBM. Through this teaming, the two firms have co-developed mobile app quality solutions that enable companies to improve app quality and delight their mobile users. These offerings take the form of both on-premise and cloud-based solutions.

Applause Seeks Acquisitions

Applause, LLC seeks acquisitions. Chief Executive Officer Doron Reuveni confirmed Applause will be looking to do more acquisitions as it heads for IPO — either as a way to expand into new territories and markets, or technology acquisitions focused on grabbing complementary tech, with a focus on “mobile and app quality”. “We’re a U.S. company and up until now we’ve operated primary in the U.S…. We want to grow into Europe in a big way,” he said. “From our perspective [buying Testhub] is a significant investment both on the acquisition side, as well as the cash inclusion and the hiring, and having another partner that helps to build companies in Europe and scale them to manage Central Europe is very important to us.” “We liked BTH because they bring a lot of value into that deal. One because of their relationship in the local market, and their connection in the local market — and two because they are very engaged in the app economy, and they can help us grow with their experience and mature as a central European operation,” he added.

uTest Mulls IPO In Two Years

uTest Inc. is seeking to launch its initial public offering (IPO) in two years. Doron Reuveni, Chief Executive Officer of uTest, said, "Goldman Sachs would not have invested in us if they did not consider us as having the potential of an IPO. They are very selective in their investments, investing in 4-5 companies a year. They believe that the companies they invest in will go public within 2-3 years. We're headed in that direction. We'll need two more years to reach an IPO."

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Recent Private Companies Transactions

Type
Date
Target
Merger/Acquisition
May 5, 2014
Applause EU
Private Placement
January 6, 2014
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