September 19, 2014 4:11 AM ET

Software

Company Overview of Applause, LLC

Company Overview

Applause, LLC develops an application analytics tool that monitors and measures the quality and user satisfaction of a mobile application. The company offers Applause, a mobile application analytics tool that provides an intuitive 0-100 Applause Score, which synthesizes application quality, user satisfaction, and the overall amount of applause that users give an application. It serves customers from marketers and developers to execs and agencies, as well as brand, business, and technical owners. The company was formerly known as uTest Inc. and changed its name to Applause, LLC in November 2014. Applause, LLC was founded in 2007 and is based in Framingham, Massachusetts with an additional off...

100 Pennsylvania Avenue

Suite 500

Framingham, MA 01701

United States

Founded in 2007

Phone:

800-445-3914

Fax:

877-562-5655

Key Executives for Applause, LLC

Co-Founder and Chief Executive Officer
Co-Founder and Vice President of Product Management
Chief Financial Officer
Chief Technology Officer
Vice President of Major Account Sales
Compensation as of Fiscal Year 2014.

Applause, LLC Key Developments

Tricentis and Applause Partner to Deliver Comprehensive App Testing Under Both In-the-Lab and In-the-Wild Conditions

Tricentis and Applause announced an agreement to provide enterprise customers with complete web and mobile functional testing solutions. Tricentis Tosca Testsuite provides companies with testing efficiency and cost-effectiveness with the higher automation rates of any functional testing product. Tricentis and Applause will provide a singular source that offers businesses a comprehensive way of testing to ensure their users have a positive experience, regardless of their mobile device, operating system, carrier or location. As enterprises extend their applications to mobile devices and disparate browsers, functional testing has become increasingly critical to business success. By combining solutions from Tricentis and Applause, enterprises can eliminate the risk of disappointing users with low-quality apps. They can begin by using Tricentis' Risk Coverage Optimizer to identify the most important test cases, test those with the Tricentis Tosca Testsuite, and then perform in-the-wild testing with Applause.

Applause Teams Up with Crittercism to Improve Mobile App Quality

Applause announced that it has partnered with Crittercism. The joint initiative combines Applause's mobile app testing services & tools with Crittercism's comprehensive suite of app performance management solutions to drive mobile growth for businesses. Through this partnership, Applause and Crittercism customers can now manage the pre- and post-development performance of their mobile apps more effectively to ensure optimal quality and time-to-market. In ultra-competitive industries such as retail, media, travel, health and financial services, mobile apps are among the top drivers of top-line revenue growth. Organizations must manage the entire app lifecycle to drive mobile success and maximize the positive impact on their marketing and sales channel. When combined, Applause and Crittercism enable organizations to ensure their apps perform well, function as expected and create an optimal user experience. Applause provides companies with access to in-the-wild mobile app testing services so they can identify and fix issues before their app goes to the app stores. Once the app is live, companies can leverage Crittercism's app performance management solution to gain visibility into their app's performance, enabling enterprises to detect production problems and determine their business impact. By implementing robust testing and real-time performance monitoring, Applause and Crittercism helps enterprises deliver higher-quality apps and accelerate their mobile growth.

Applause, LLC Presents at 16th Annual Pacific Crest Global Technology Leadership Forum, Aug-10-2014

Applause, LLC Presents at 16th Annual Pacific Crest Global Technology Leadership Forum, Aug-10-2014 . Venue: The Sonnenalp Hotel, 20 Vail Road, Vail, CO 81657, United States.

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Recent Private Companies Transactions

Type
Date
Target
Merger/Acquisition
May 5, 2014
Applause EU
Private Placement
January 6, 2014
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