April 16, 2014 8:14 AM ET

Internet Software and Services

Company Overview of 33Across Inc.

Company Overview

33Across Inc. operates a social sharing and content discovery platform. The company develops SocialDNA Targeting, a marketing technology that enables clients to discover and reach the social networks that surround their brands. It provides BRAND GRAPH that delivers brand and direct response ROI by predicting various consumers for their brand from social and interest graph; and Social Personas, a real-time social audience solution for brand marketers that include real-time social activity, interests, sharing behavior, and demographic and psychographic filters. The company enables marketers to identify high-potential prospects who are socially connected to existing customers and brand loyalist...

229 West 28th Street

12th Floor

New York, NY 10001

United States

Founded in 2007

Phone:

646-606-2174

Fax:

646-633-4636

Key Executives for 33Across Inc.

Co-Founder and Chief Executive Officer
President
Chief Financial Officer
Vice President of Operations
Chief Product Officer
Age: 39
Compensation as of Fiscal Year 2013.

33Across Inc. Key Developments

33Across Launches the Intent Signal Platform

33Across launched the Intent Signal Platform for advertisers and publishers. The Intent Signal Platform identifies intent from billions of consumer search and sharing activities on more than 625,000 publishers to deliver breakthrough advertising experiences and enhanced modeled audience solutions. The Intent Signal Platform is the culmination of more than a year's worth of work merging Tynt's copy and paste and content sharing technology with 33Across' best in class targeting and social graph solutions. Through the Tynt acquisition and technology, 33Across now has code embedded directly on more than 625,000 publishers, allowing the Intent Signal Platform to identify actual consumer intent signals on a massive scale. The intent signals identified by 33Across are then used to power two new, cross-platform ad products--Intent Signal Solutions and Intent Modeling Solutions. The secret to the 33Across Intent Signal Solution's performance lies in its ability to reach consumers at key moments of discovery with high-impact creative and new "in-view" placements. These Intent Impact Units enable advertisers to drive branding metrics with advertising that goes beyond cookies for optimal cross-device performance. Additionally, 33Across' Intent Modeling Solutions combine real-time data from its Intent Signal Platform with first-party advertiser data and offline purchase data to create customized prospect profiles.

33Across Announces Management Appointments

33Across announced the appointment of four key additions to its strategic planning and sales teams. New hires include Adam Alter as VP of performance marketing, Stephen McDermott as VP of strategic sales, Corey Caffrey as director of sales and Ryan Wilson as director of West Coast strategy, all of whom will further strengthen 33Across' sales bench and expertise in creating innovative campaigns. Adam Alter will be heading up the performance marketing division as vice president. Previously, Alter was the head of publisher distribution in the United Kingdom for Epic Advertising and most recently was the Principal and founder of Big Foot Consulting. Stephen McDermott joins the company as vice president of strategic sales. Previously, Stephen held various leadership roles at Yahoo!, The Weather Channel and most recently as the director of sales at Kinetic Social. As the director of sales, Corey Caffrey is working with the team to build out partnerships with clients and agencies in the Southern California market. Previously, Corey led corporate development efforts at SocialVibe. Ryan Wilson manages all West Coast sales development with an emphasis on expanding the core product lines. Prior to joining 33Across, Ryan worked at ValueClick for eight years holding various leadership roles, and was most recently the director of vertical planning and development.

33Across Announces Executive Appointments

33Across announced the appointment of John Haskin as Chief Marketing Officer, along with additional strategic new hires that will help drive the continued expansion and success of the company. In his role as CMO, Haskin will be responsible for all marketing functions, leading efforts for product marketing and marketing communications. He will continue to expand the company's leadership positions by introducing a focused approach to the company's strategic marketing initiatives. Haskin brings more than 20 years of experience in marketing communications and branding to 33Across. His most recent role was SVP of Marketing at Vibrant Media. Haskin joins three additional new hires at 33Across that will contribute to the company's new technology platform and focus on cookieless targeting, including Sarah Ruxin, a former Director of Business Development at Federated Media, who joins as Senior Director of Publishing Development, Brian Surowitz as Director of Sales East Coast and Christoph Babka as Director of East Coast Sales Strategy.

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