August 30, 2014 9:59 PM ET

Internet Software and Services

Company Overview of Mashable, Inc.

Company Overview

Mashable, Inc. operates an online news community. The company offers news, information, and resources that cover digital culture, social media, and technology for visitors and social media followers worldwide. It also collects job openings for its community to search and find career opportunities in the fields of technology and social media, marketing and business, and design and development; and provides advertising services. Mashable, Inc. has a strategic partnership with 360i. The company was founded in 2005 and is based in New York, New York with an additional office in San Francisco.

304 Park Avenue South

New York, NY 10010

United States

Founded in 2005

Key Executives for Mashable, Inc.

Founder and Chief Executive Officer
Editor In Chief
Chief Financial Officer and Chief Operating Officer
Editor-at-Large
Chief Strategy Officer
Compensation as of Fiscal Year 2014.

Mashable, Inc. Key Developments

Mashable and 360i Form Strategic Partnership to Bring Mashable's Velocity Technology to Brand Marketers

Mashable and 360i announced a strategic partnership for 360i to become the first company to gain exclusive access to Mashable's Velocity platform, a technology that predicts and tracks the viral life cycle of digital media content. The partnership marks the first time that Mashable has provided an external source access to Velocity. The companies will work together to demonstrate how Velocity can be used as a business and marketing intelligence tool to give marketers new insight into how consumers discover and share content, and inform how brands strategically and creatively engage their audiences through earned, owned and paid media. Mashable continues to thrive at the intersection of media and technology. Velocity's proprietary algorithm affords both readers and brand partners the ability to see what digital content is going viral next keeping them ahead of the curve and competition. Developed by Mashable's in-house product team, Velocity scours the social web, collecting data around the behavior of people engaging with digital media content and feeding it into the company's predictive engine to forecast what content is about to go viral. Ongoing advancements to the proprietary technology have allowed Mashable editors and reporters to cover and curate emerging stories hours before competing outlets, helping them continue to break records for the site. Mashable is now ready to unveil Velocity for brand marketers. 360i will explore how predictive insights and viral trends can guide social media strategy and content creation, paid social and search, and influencer marketing. The new partnership will result in actionable insights that help brands create content and paid media strategies to resonate in the right places, at the right times, with the right messages. Velocity will also provide new ways to measure content marketing performance across different networks and platforms, to inform how marketers make social media planning and buying decisions.

Mashable, Inc. Presents at OASIS: Montgomery Summit, Mar-06-2014 11:30 AM

Mashable, Inc. Presents at OASIS: Montgomery Summit, Mar-06-2014 11:30 AM. Venue: Fairmont Miramar Hotel & Bungalows, 101 Wilshire Boulevard, Santa Monica, California, United States.

Mashable Announces Management Changes, Effective June 1, 2013

Mashable announced that Sharon Feder, Chief Operating Officer, will be departing the company after five years of service. She will become an advisor to the company. Mike Kriak, Mashable's Chief Financial Officer, will be adding the role of Chief Operating Officer, effective June 1, 2013. Mike Kriak, who joined Mashable as CFO, will now oversee operations. Before joining Mashable, Kriak worked for Haymarket Media for ten years. He served as the company's Chief Operations Officer, Chief Financial Officer, Treasurer and Secretary.

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Recent Private Companies Transactions

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Date
Target
Private Placement
January 6, 2014
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