August 27, 2014 4:58 PM ET


Company Overview of Paradysz, Inc.

Company Overview

Paradysz, Inc., an audience development agency, provides marketing services. It offers customer, marketing, and Web analytics services; audience and media research services; multichannel optimization services; and media buying services. The company was founded in 1990 and is headquartered in New York, New York with locations in Minnesota and California.

5 Hanover Square

New York, NY 10004

United States

Founded in 1990





Key Executives for Paradysz, Inc.

Chief Executive Officer
President and President of Paradysz Analytics
President and Co-President of Paradysz Direct
President and Co-President of Paradysz Direct
Chief Financial Officer
Compensation as of Fiscal Year 2014.

Paradysz, Inc. Key Developments

Premier Baths, Inc. Engages Paradysz and PM Digital to Launch Fully Integrated Online and Offline Marketing Programs

Premier Baths, Inc. announced it has engaged Paradysz and PM Digital as its agency to launch the company's new integrated online and offline marketing programs. Paradysz /PM Digital will serve as Premier Care in Bathing's agency to provide a range of services, including their overall marketing strategy, creative, direct mail, print, insert media, search engine marketing, search engine optimization, social media, and email marketing. The team will also provide deep analytics and performance management reporting to enable the organization to quickly optimize campaigns based upon real-time learnings. Ultimately Paradysz /PM Digital will work with Premier Care in Bathing to build a fully-integrated multi-channel marketing campaign geared to help the company better engage with its existing customers, as well as identify new prospective customer segments on a more personalized and active level across a range of critical channels.

Paradysz, Inc. Expands Nonprofit Practice with Solution Enhancements

Paradysz, Inc. announced an expansion of its nonprofit practice with enhancements to its Helix(TM) exchange program optimization solution, additions to the team, and new client wins. With 22 years of direct marketing experience teaming up with many of the world's most recognizable charities, these new tools and resources further solidify Paradysz as an industry leader in the nonprofit sector. Helix, Paradysz's proprietary name-optimization and list-exchange solution was developed to address the rising costs, decline in overall name universe and decreased performance levels associated with acquiring donors.

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