December 25, 2014 9:44 PM ET

Household Durables

Company Overview of Sottera, Inc.

Company Overview

Sottera, Inc., doing business as NJOY, manufactures and distributes rechargeable and non-rechargeable electronic cigarette products for adult smokers. Its products include non-rechargeable electronic cigarette packs; rechargeable electronic cigarette starter kit that includes rechargeable electronic cigarettes, batteries, cartridge refills, USB chargers, and electronic cigarette user guides; disposable electronic cigarettes; and accessories, including chargers and rechargeable batteries. The company markets its products online; and through a network of retail stores, convenience stores, and dealers in the United States. Sottera, Inc. was founded in 2006 and is based in Scottsdale, Arizona.

15211 North Kierland Boulevard

Suite 200

Scottsdale, AZ 85254

United States

Founded in 2006

Phone:

480-305-7950

Fax:

480-305-7955

Key Executives for Sottera, Inc.

Chief Executive Officer and President
Executive Chairman
Chief Financial Officer
Vice President of Finance & Operations
Age: 42
Executive Vice President
Compensation as of Fiscal Year 2014.

Sottera, Inc. Key Developments

Sottera, Inc. Presents at Nomura's 5th Annual West Coast European Consumer Conference, Dec-03-2014

Sottera, Inc. Presents at Nomura's 5th Annual West Coast European Consumer Conference, Dec-03-2014 . Venue: The St. Regis San Francisco, San Francisco, California, United States.

NJOY Appoints John Bax as Chief Financial Officer

NJOY announced the appointment of John Bax as the company's chief financial officer (CFO). Mr. Bax will report to Chief Executive Officer (CEO) Craig Weiss and oversee the company's financial management and planning. Mr. Bax was most recently the CFO of LivingSocial. Prior to LivingSocial, he was the CFO of RecycleBank. He also served as Vice President of Planning and Analysis for Wal-Mart Stores and CFO of Walmart.com.

Sottera, Inc. Announces Executive Appointments

Sottera, Inc. announced the addition of two members to the company's senior leadership team, adding Dr. Joshua Rabinowitz as Chief Scientist and David Graham as Senior Vice President for International Regulatory Affairs. Dr. Joshua Rabinowitz, currently serving as a consultant, will join NJOY full time effective February 1, 2014. Dr. Rabinowitz is responsible for all science-related aspects of the business, including the laboratory and clinical testing of NJOY products, and oversight of product manufacturing and quality control. He will work closely with former U.S. Surgeon General Dr. Richard Carmona, the head of NJOY's Scientific Advisory Committee. Dr. Rabinowitz comes to NJOY on a leave of absence from Princeton University, where he is a full professor in the Department of Chemistry and the Lewis-Sigler Institute for Integrative Genomics. David Graham, in a newly created position, will oversee all regulatory affairs in the U.S. and abroad. Graham was previously Senior Director of International Government Affairs at Johnson & Johnson, where he led tobacco control-related public policy for key markets around the globe.

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Recent Private Companies Transactions

Type
Date
Target
Private Placement
February 14, 2014
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