Internet Software and Services
Company Overview of Extreme Reach, Inc.
Extreme Reach, Inc. provides video management, delivery, and measurement solutions. It offers a cloud-based platform that enables advertisers to manage, deliver, and measure TV and online video ad campaigns together, as well as handle various business affair tasks that go along with them. The company offers cross-media solutions, such as video advertising distribution solutions for pure-digital delivery of network and local television ads; online campaign management tools and reports for serving and optimizing TV ads on the Web; creative management solution, a library for creative assets; cross-media reporting, a TV and online analytics that provides the measure of multi-screen campaigns; ta...
75 2nd Avenue
Needham, MA 02494
Founded in 2007
Key Executives for Extreme Reach, Inc.
Co-Founder and Chief Technology Officer
Co-Founder and Senior Vice President of Sales & Service
Compensation as of Fiscal Year 2013.
Extreme Reach, Inc. Key Developments
Extreme Reach, Inc. Announces Board Appointments
May 9 13
Extreme Reach, Inc. announced a significant investment by Spectrum Equity. Spectrum Equity's investment is in excess of $50 million for a minority stake in Extreme Reach. The financing will support the company's rapid growth and expansion through acquisitions. In connection with the investment, Jim Quagliaroli, Managing Director at Spectrum Equity and Jake Heller, Vice President at Spectrum Equity, have joined the Board of Directors.
Extreme Reach, Inc. Appoints Chip Scully as Vice President of Online Video Advertising
Nov 9 12
Extreme Reach, Inc. announced that Chip Scully has joined the company as Vice President of Online Video Advertising. In his new role, Scully will lead the Extreme Reach Online Video Advertising Sales & Service teams to drive further adoption of the company's offerings. He joins the company from Microsoft where he led multi-platform video sales efforts working with both Web and TV clients. Based out of the company's Boston-area headquarters, Scully will be responsible for driving sales of the company's growing portfolio of online solutions, helping existing traditional TV clients realize online video opportunities. Scully will also help all offices implement service solutions that enable brands and agencies to unify video campaigns into one TV everywhere experience.
Extreme Reach, Inc. Announces Launches Fully-Integrated Suite of Tools
Jun 19 12
Extreme Reach, Inc. announced that it has launched a fully-integrated suite of tools for managing talent contracts and third-party rights within its platform for TV ad distribution and Web ad serving. An industry first, the combination of talent and rights management with video ad delivery can be used to automatically prevent commercials from running on unauthorized media or past contract expiration dates so that ads only run within the boundaries of talent and rights agreements. As a result, advertising clients can streamline workflows while avoiding costly compliance errors and delays. The integration of talent and rights with ad delivery connects each step in the advertising process from pre-production to ad delivery to talent payment. The Extreme Reach platform tracks every step, contract and cost involved in commercial production to leverage that information for clients across a variety of services. In addition to solving compliance issues, this integration also enables more efficient talent payment and production budgeting. And all of that information is clearly presented with each ad in a client's secure Creative Library. The integration of talent and rights management with ad delivery solves a number of issues for advertisers. For example, users can be automatically notified when an active commercial is nearing a contracted talent expiration date. With that information in-hand, advertisers can tweak ongoing campaigns using a simple, built-in traffic tool to easily pull or change their ad creative thereby proactively avoiding expensive compliance issues.
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