September 23, 2014 8:54 PM ET

Internet Software and Services

Company Overview of Extreme Reach, Inc.

Company Overview

Extreme Reach, Inc. provides video advertise management, delivery, and measurement solutions across television (TV) and digital media. It offers a cloud-based platform that streamlines the execution and measurement of cross-media video campaigns from pre-production through campaign analytics, as well as integrates video delivery with talent payment and rights management; and Cross-Media Reporting Suite, which provides real-time TV data, online ad metrics, TV and online analytics, track performance, data integration, and optimization solutions. The company also provides pre-session management, estimates and payment, creative library, ad-ID integration, and compliance services; TV production, ...

75 2nd Avenue

Suite 720

Needham, MA 02494

United States

Founded in 2007

Phone:

781-577-2016

Key Executives for Extreme Reach, Inc.

Co-Founder
Co-Founder
Co-Founder and Chief Technology Officer
Co-Founder and Chief Revenue Officer
Chief Financial Officer
Compensation as of Fiscal Year 2014.

Extreme Reach, Inc. Key Developments

Extreme Reach, Inc. Releases Advertising Industry's First End-To-End Technology Solution for TV Digital Video Convergence

Extreme Reach, Inc. announced that it has released the advertising industry's first end-to-end technology solution to seamlessly bridge TV and digital advertising operations and measurement. For the first time, brands and agencies have an online suite of tools to support their shift toward TV, online and mobile video convergence. The new release enables advertisers to cut their advertising workflow steps by up to 50% and unify the campaign measurement of all video advertising together, including traditional television. While the advertising agency model has historically offered two separate buying and operational structures one for TV and one for digital the acceleration of video consumption across multiple screens has in turn spurred the convergence of TV and digital video within the advertising industry. More media packages and buys are targeting unified audiences through both TV and digital video together. Advertisers increasingly view metrics from both TV and digital side-by-side to understand synergies and opportunities enabled by the combination. More than 90% of the video ads that run online also run on TV. Ad agencies are bringing TV and digital teams and workflows together for greater efficiency and control. The industry as a whole is paying closer attention to digital video quality and seeking online viewing experiences that are more TV-like in quality. Until now, these changes haven't been adequately supported with technology solutions that enable advertisers to realize the benefits, opportunities and scale of true convergence. The new convergence capabilities introduced by Extreme Reach include a single end-to-end workflow for executing campaigns across both TV and digital media and a new Convergence Dashboard that presents a broad set of realtime cross-media metrics. These new solutions empower brands and agencies to: Activate video campaigns across TV and digital media together on a single platform with the same streamlined process, reducing workflow steps by up to 50%. Connect TV and digital teams around the same ad creative to ensure all creative is easy to access and used in accordance with talent, rights and expiration terms. Take control of the quality of their digital video ads and ensure that they are presented in the high possible quality across all video media. Measure TV and digital campaigns together with converged metrics that provide cross-media transparency and help level the TV and digital playing fields for media planners and buyers. Apply realtime measurement, including social media and digital ad effectiveness metrics, to inform immediate optimization of digital and TV creative. Optimize campaigns across every screen with a unified array of media, engagement and audience metrics, and use the integrated tools to immediately respond to those insights.

Extreme Reach and Group IMD Announce Strategic Partnership to Globalize TV Commercial Distribution

Extreme Reach and Group IMD announced a global strategic partnership that creates the large unified, global video ad delivery service for television commercials. Now, advertisers and agencies worldwide will be able to manage and deliver television commercials anywhere in the world through a single service. This partnership and new service exist to meet the needs of global brands and their agencies. The service will provide clients with unparalleled reach, insight and control of their video advertising world. Reach more TV broadcasters than any other service. This agreement is the first to link coverage of all of North America with comprehensive coverage across international markets, connecting clients to the worldwide network of TV broadcasters. Uncover new insights with one consolidated look into extensive TV data. By aggregating global data, clients can more easily view ad history and usage rights with unprecedented transparency. Connect campaigns worldwide for total brand protection. Execute more impactful video campaigns faster and more easily while helping agency partners eliminate silos, delays, errors and inefficiencies. In addition, Extreme Reach and IMD will respond to global RFPs together and share best practices, technology and standards to bring further value to clients.

Extreme Reach Not Going For IPO

Extreme Reach, Inc. has stated that it has no plans for an initial public offering (IPO) at this time, according to an email by Chief Executive Officer, John Roland.

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