Company Overview of SYNAVANT Inc.

Company Overview

In April 2003, SYNAVANT, Inc. entered into a definitive agreement with Groupe Cegedim for Cegedim to purchase all of the issued and outstanding SYNAVANT stock at a price of $2.30 per share in cash. SYNAVANT, Inc. engages in the implementation and support of pharmaceutical-specific customer relationship management (CRM) solutions, developing interactive marketing (IM) programs and medical professional databases, and offering strategic consulting services that support sales and marketing decision-making and program implementation. CRM solutions create customer value through consulting, solution development, and management using methodologies. Its IM services comprise offerings developed to hel...

In April 2003, SYNAVANT, Inc. entered into a definitive agreement with Groupe Cegedim for Cegedim to purchase all of the issued and outstanding SYNAVANT stock at a price of $2.30 per share in cash. SYNAVANT, Inc. engages in the implementation and support of pharmaceutical-specific customer relationship management (CRM) solutions, developing interactive marketing (IM) programs and medical professional databases, and offering strategic consulting services that support sales and marketing decision-making and program implementation. CRM solutions create customer value through consulting, solution development, and management using methodologies. Its IM services comprise offerings developed to help pharmaceutical brand managers promote their products to targeted physicians. SYNAVANT's major database service is a repository of comprehensive physician and other healthcare professional profile information for several markets around the world. Its strategic consulting services help pharmaceutical leaders solve complex business problems relating to the introduction of products to market, as well as enhance the adoptions of new and existing products through the use of solutions and technologies. SYNAVANT Inc. operates independently of IMS Health Inc. as of August 31, 2000.

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