Company Overview of Luminate, Inc.
Luminate, Inc. provides image advertising and content network services. Its platform combines Internet and crowdsourcing technology to deliver the content relevant to online images; and allows consumers to mouse over an image and explore layers of informational content, and shop for products from photos seen on Websites of its publishing partners. The company enables publishers to engage their audience, add incremental revenue, improve session times, and increase traffic; and advertisers to engage consumers through online images, deliver brand impressions, and advertise their business or offer their products through publisher partners. It serves customers worldwide. Luminate, Inc. was former...
100 View Street
Mountain View, CA 94041
Founded in 2008
Key Executives for Luminate, Inc.
Chief Revenue Officer and Head of Publisher Development
Board Observer and Strategic Advisor
Compensation as of Fiscal Year 2014.
Luminate, Inc. Key Developments
Luminate Unveils its Next Generation In-Image Ad Platform
May 22 14
Luminate unveiled its next generation in-image ad platform, including unprecedented capability to understand both content and context of an image and optimize appropriate native advertising. Combining text analysis, computer vision, machine learning and crowdsourced human analysis, Luminate's advanced platform not only places the most relevant and appropriate ad, it ensures all inappropriate and irrelevant content images are filtered out, protecting brands and publishers from embarrassing and damaging mishaps. Luminate also launched a range of new ad formats and platform features, making it the first rich ad network specifically built for in-image advertising. Advanced new capabilities include: ImageWords: Visual targeting which allows advertisers to contextually target by 'image keywords' for both off-image and in-image ads. Responsive Branded Ads: Dynamically created to match size, format and context of online imagery and other custom ad spaces. Product Listing Ads (PLAs): Ad units dynamically created from advertiser product feeds. Collage Ads: Includes a series of relevant items from product feeds. Related Content Ads which increase publisher traffic by matching content to imagery. Both display (CPM) and performance (CPC) delivery options. ImageSafe image content screening and filtering.
Luminate, Inc. Announces Partnership with Getty Images, Inc. to Unlock Value with Image Metadata
Jan 24 13
Luminate, Inc. announced that it will partner with Getty Images, the leading creator and distributor of digital media, to integrate Getty Images' original metadata into Luminate's image app platform. By incorporating Getty Images' metadata and ImageIRC(TM) technology into the image app, Luminate enables publishers to increase consumer interactivity with digital imagery elevating user engagement through visual content. Luminate will leverage Getty Images' industry-leading capabilities in identifying and cataloging millions of images with its powerful platform for image applications to power new products and initiatives. Luminate will integrate Getty images' metadata into its platform to transform millions of already published images into the most engaging element of a webpage. This partnership was born out of these brands' shared dedication to improve the engagement and value generation from imagery. Luminate has long employed a combination of algorithms and crowdsourcing to match content with images. By integrating Getty Images metadata into its image app platform, Luminate's offering becomes faster, more accurate and more comprehensive. For example, Luminate will incorporate Getty Images metadata into its popular Related Tweets image app that allows consumers to view recent tweets related to the information within the image. The inclusion of the metadata will enable the Related Tweets functionality in more images across Luminate's growing network of more than 5,000 publisher sites. Supplementing human crowdsourcing with metadata analysis will also deliver the application to consumers more rapidly.
Luminate, Inc. Unveils Visual Targeting Offering to Help Brands Connect with Customers Through Interactive Online Images
Dec 21 12
Luminate, Inc. publicly debuted its unique Visual Targeting offering to help transform static images into robust branding experiences. L'Oreal's Garnier division is just one of several global brands that experienced a significant brand lift from Luminate-enabled Visual Targeting campaigns during the pilot period. Luminate has long employed a unique image recognition system that combines visual algorithms with human crowdsourcing. Now through the Visual Targeting offering, Luminate's human category experts identify visual cues relevant to brands -- markers that indicate a mood or lifestyle, categories of products, or even specific products that look similar to those in catalogues-- and this information is coded and embedded within images. As a result, marketers can dissect and target what's in an image at a remarkably granular level and serve highly relevant brand messages to the "right" consumer at the precise time of engagement. This novel approach allows for significant personalization of the message.
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