July 10, 2014 8:01 PM ET

Food Products

Company Overview of Frito-Lay, Inc.

Company Overview

Frito-Lay, Inc. manufactures and markets snacks. The company offers potato and corn chips. The company offers gluten-free party and fun snacks. It serves customers in the United States and internationally. Frito-Lay, Inc. was formerly known as The Frito Company and changed its name to Frito-Lay, Inc. in September, 1961. The company was founded in 1932 and is headquartered in Plano, Texas. Frito-Lay, Inc. operates as a subsidiary of Pepsico, Inc.

7701 Legacy Drive

Plano, TX 75024-4099

United States

Founded in 1932





Key Executives for Frito-Lay, Inc.

Age: 56
Chief Financial Officer and Senior Vice President
Senior Vice President and Chief Information Officer
Senior Vice President and General Counsel
Chief Marketing Officer and Senior Vice President
Compensation as of Fiscal Year 2014.

Frito-Lay, Inc. Key Developments

Frito-Lay Introduces New Cracker Jack'D Energy Trail Mixes

Frito-Lay has announced the introduction of new Cracker Jack'D Energy Trail Mixes. Available in two flavors Chocolate Flavored Cherry and Mixed Berry the sweet and savory snack option hits store shelves this month. New Cracker Jack'D Energy Trail Mixes include a unique packaging structure that holds fruit pieces in a separate pouch within the larger package, keeping them tasting fresh while ensuring the granola and nuts stay crunchy and ready to be mixed. The seasoned granola mixed snack is ideal for young adults on the go whether running between classes, enduring the daily commute or jamming on that Saturday morning mountain bike ride. New Cracker Jack'D Energy Trail Mixes join the brand's existing line-up of exciting snacks that feature a variety of flavors including Cheddar BBQ, Spicy Pizzeria, PB & Chocolate and Berry Yogurt. All flavors are packed with tasty granola clusters mixed with nuts to give consumers a hearty, filling snack. The Cracker Jack'D brand was created to meet the demands of the on-the-go adult consumer, featuring "snacks with impact" mixes ranging from tasty clusters mixed with nuts, to sweet and salty popcorn and almond piece clusters all designed to deliver satisfaction to fans throughout the day. Available in convenience stores and grocery stores nationwide, Cracker Jack'D Energy Trail Mixes can be found in 4.5-5 oz bags for a suggested retail price of $3.79. Additionally, the brand added a new flavor to its Hearty Mix line earlier this year: Chocolate Caramel Artificially Flavored Hearty Mix, available in 3-oz bags for a suggested retail price of $2.49.

Frito-Lay, Inc. Announces Introduction of New Twistos Baked Snack Bites

Frito-Lay, Inc. has announced the introduction of new Twistos Baked Snack Bites. Available in Bruschetta, Parmesan and Garlic, and Asiago flavors, Twistos Baked Snack Bites are a light-textured and crispy baked snack that can be enjoyed on their own or served as a complement to soups or salads. Featuring vibrant and savory flavor combinations, and the versatility of a cracker, Twistos Baked Snack Bites bring the fun back to snack time, down time, chore time or anytime that needs livening up. Twistos Baked Snack Bites are available at stores nationwide. A 5.3-oz. bag has a suggested retail price of $2.79.

Frito-Lay, Inc. Unveils Three New Flavors of Doritos Jacked Tortilla Chips

Frito-Lay, Inc. has introduced three new flavors of Doritos Jacked tortilla chips. The three new Doritos Jacked mystery flavors will be available in two sizes: a 10 oz bag for a suggested retail price of $4.29 and a 3.375 oz bag for a suggested retail price of $1.49.

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