July 30, 2014 12:07 AM ET


Company Overview of Simulmedia, Inc.

Company Overview

Simulmedia, Inc., a television advertising company, provides a digital advertisement targeting platform for linear television. It offers TV advertising campaigns. The company serves agencies and advertisers, and TV inventory owners. Simulmedia, Inc. was founded in 2008 and is based in New York, New York.

670 Broadway at Bond Street

2nd Floor

Suite 305

New York, NY 10012

United States

Founded in 2008





Key Executives for Simulmedia, Inc.

Age: 50
Vice President of Finance
Chief Revenue Officer
Vice President of Administration & Human Resources
Vice President of Business Development
Compensation as of Fiscal Year 2014.

Simulmedia, Inc. Key Developments

Simulmedia Announces Executive Changes

Simulmedia announced that David Cooperstein has joined the company as Chief Marketing Officer. Mr. Cooperstein had been Vice President, Practice Leader serving CMOs at Forrester Research (Cambridge) since July 2009. He replaces Lindsay Jurist-Rosner who left to start her own web business.

Simulmedia, Inc. Announces Appointment of Board of Advisors

Simulmedia announced that Dr. Phil Neches, Alec Gerster, The Honorable Bob Kerrey, and Mike Donahue have joined the company's Board of Advisors. Dr. Philip M. Neches, is the founder of Teradata and inventor of data mining. Previously, he was Vice President and Chief Technology Officer of AT&T's Multimedia Products and Services Group and Senior Vice President and Chief Scientist at NCR. Alec Gerster served as Senior Marketing Director at Microsoft after the company purchased his firm, Navic Networks, in 2008. Before Navic, he served as Chief Executive Officer of Initiative Worldwide unit at Interpublic Group of Companies Inc. He serves as Director of Media Ventures for MediaCom's corporate parent, Grey Global Group. Mr. Gerster serves on the board of ABCi and HiWire, Inc. (Hiwire.com) and is Member of the International Television & Radio Society. The Honorable Bob Kerrey is executive chairman of the Minerva Institute for Research and Scholarship, supporting The Minerva Project, which provides an exceptional liberal arts and sciences education with a redefined student body, reinvented curriculum, rigorous academic standards, cutting-edge technology, and an immersive global experience. Before that, he served as President of The New School in NYC. Mike Donahue is EVP, Strategic Partnerships for the 4A's, the leading trade association representing the advertising agency business. Before that Mr. Donahue was with Saatchi & Saatchi and its predecessor agency, Dancer Fitzgerald Sample.

Simulmedia Enters into License Agreement with Nielsen

Simulmedia announced that it has entered into a license agreement with Nielsen to add purchase data from Nielsen Buyer Insights (NBI) to Simulmedia Audience Network's guaranteed TV ad campaigns. NBI reflects anonymized panelist purchasing behavior representative of 24 billion transactions, $2 trillion in annual sales primarily from the retail, travel, digital, restaurant, entertainment, financial services, telecom, discount store and gas station categories.

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Private Placement
November 27, 2013

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