August 27, 2014 1:57 PM ET


Company Overview of Magnetic Media Online, Inc.

Company Overview

Magnetic Media Online, Inc., a digital technology company, provides a solution that powers agencies and advertisers to combine intent data with display advertising in order to reach relevant audiences at scale, acquire new consumers, influence purchasing decisions, and engage current customers. It searches data queries and a proprietary bidder to programmatically buy and reach audiences who have signaled either interest or purchase intent where they spend their time online–on news sites, blogs, e-commerce sites, and social networks. The company also provides site retargeting and advanced media optimization. Magnetic Media Online, Inc. was formerly known as Domdex, Inc. and changed its name t...

311 West 43rd Street

Suite 1406

New York, NY 10036

United States

Founded in 2008





Key Executives for Magnetic Media Online, Inc.

Chief Executive Officer and Director
Age: 52
Age: 36
Chief Revenue Officer
Senior Vice President of Data Business & Ad Operations
Chief Strategy Officer
Compensation as of Fiscal Year 2014.

Magnetic Media Online, Inc. Key Developments

Magnetic Announces Opening First International Office in London; Appoints Luke Hayter as Country Manager

Magnetic announced that it will be expanding to the European market, opening its first international office in London. Magnetic's new office location will officially open in February 2014. The company also announced the hiring Luke Hayter as Country Manager. As Magnetic's first international hire, Hayter will be tasked with opening the London- based office and growing the European sales force. Hayter has 15 years of digital media experience, and before joining Magnetic worked as Commercial Manager at Exponential in the U.K. He also spent time in New York as Director of Agency.

Magnetic Media Online, Inc. Appoints Alex Dorman as Chief Technology Officer

Magnetic Media Online, Inc. announced the appointment of Alex Dorman as Chief Technology Officer. As CTO, Dorman will be responsible for spearheading the strategic development of Magnetic's infrastructure, as well as the innovations within the company's bidding platform and retargeting technology. Before joining Magnetic, Dorman was the technology leader at Proclivity Media.

Magnetic Media Online, Inc. Appoints Joe Riley as Vice President of Data Strategy

Magnetic Media Online, Inc. announced the appointment of Joe Riley to Vice President of Data Strategy. In this newly created role, Riley will be responsible for driving Magnetic's data strategy and expanding data sources, as well as building publisher relationships. Prior to joining Magnetic, Riley was Vice President of Data & Media Operations at Lotame Solutions where he oversaw media operations, and developed and maintained key partnerships with data providers and publishers.

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