September 22, 2014 10:49 PM ET


Company Overview of Neolane, Inc.

Company Overview

Neolane, Inc. provides enterprise marketing software. It offers conversational marketing technology platform that includes various applications, such as Neolane Campaign, a campaign management solution that is used for creating and executing cross-channel marketing communications; Neolane Lead, a comprehensive B2B marketing automation solution that provides demand generation, campaign management, and lead management; and Neolane Social Marketing, an automation application that allow marketers to engage consumers in one-to-one dialogues on social media platforms. The company also provides Neolane Interaction, an offer management solution that coordinates inbound and outbound activities and of...

275 Washington Street

Third Floor

Newton, MA 02458

United States

Founded in 2006





Key Executives for Neolane, Inc.

Chief Executive Officer
Co-President and Director
Age: 52
Chief Financial Officer
Director and President of North America Operations
Executive Vice President of European Operations and Director
Compensation as of Fiscal Year 2014.

Neolane, Inc. Key Developments

Neolane, Inc. Marks Major Global Expansion

Neolane, Inc. announced further global expansion by opening offices in Munich, Sydney and Singapore, as well as a local data center in the Asia Pacific (APAC) region. These additional locations join existing offices in the United States, France, United Kingdom, Denmark and Neolane's support office in Vietnam. With these additional offices, Neolane will be able to strengthen its human capital by investing in top localized talent and by relocating members of its existing team to the three locations. These new offices enhance support for existing Neolane customers in 12 countries and for Neolane users across 20 countries. Global demand for conversational marketing and CRM marketing automation systems continues to grow. Gartner estimates that investments in CRM marketing automation applications and services, which includes lead management, grew by more than 20% in 2011 and 2012, and will account for more than $4.2 billion by 2016 -- representing the large growth of any CRM segment.

Neolane, Inc. Announces A New Version of its Marketing Analytics Technology

Neolane, Inc. announced a new version of its marketing analytics technology. Neolane Marketing Analytics allows marketers to have a better understanding of their customers' behavior across channels, execute fine-tuned marketing actions based on this knowledge and monitor the efficiency of marketing campaigns. The enhanced analytics capabilities deliver exceptional ease-of-use, empowering marketers to optimize, execute and monitor their own campaigns without requiring a Data Scientist or employing additional help from IT departments. This will help marketers better leverage Big Data and use that information to create efficient digital marketing campaigns. Neolane Marketing Analytics allows marketers to extract actionable insight from the raw data, perform intelligent targeting, optimize campaigns in real-time and create meaningful reports. Neolane Marketing Analytics is a key option of the Neolane conversational marketing platform.

Waters Corporation Selects Neolane, Inc. to Enhance Global Lead Management Processes

Neolane Inc. announced details of its successful implementation with Waters Corporation. Waters selected Neolane to enhance its global lead management processes, including event support and effective management of marketing resources and processes. A key consideration was enablement of automatic communications to generate awareness and consistently nurture prospective customers in a wide range of industries. With Neolane, Waters is strengthening coordination between global and field marketing, enhancing customer intelligence and communications processes, and improving the overall customer experience. It is creating a centralized database, providing a more-complete marketing view that captures buying signals and provides greater visibility into customers and prospects that are entering the sales cycle. Additionally, Waters can now automate its email marketing campaigns and take advantage of deep segmentation capabilities to decrease costs and improve the overall quality of leads passed over to sales. And, as part of the implementation, Neolane has been integrated with SAP.

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