December 28, 2014 3:11 AM ET

Food and Staples Retailing

Company Overview of ASDA Group Limited

Company Overview

ASDA Group Limited operates a chain of retail stores in the United Kingdom. It offers fresh meat and fish, eggs, drinks, and food cupboards; and dairy, chilled, bakery, frozen, health and beauty, baby and toddler, laundry and household, pets’, and home and entertainment products. The company also provides home appliances, games and books, furniture, flowers, tires, gifts, and mother’s day gifts; and clothing, baby zone, electrical, music, video, home, outdoor, DIY and motor, sports, beauty, and party products. In addition, it offers credit cards; and motoring, home, and pets’ services. Further, the company provides consoles, pre order games, books, DVDs, and pre-order DVDs; and gaming, music...

ASDA House

Great Wilson Street


Leeds,  LS11 5AD

United Kingdom

Founded in 1978

51,292 Employees


44 1132 435 435


44 1132 418 666

Key Executives for ASDA Group Limited

Chief Executive and President
Chief Information Officer and Business Transformation Director
Managing Director of Clothing Brand George
Age: 56
Head of Trading Academy & Supplier Engagement
Director of Corporate Finance
Compensation as of Fiscal Year 2014.

ASDA Group Limited Key Developments

Amira Expands Distribution in the UK with Asda

Amira Nature Foods Ltd. announced that it has reached an agreement with Asda to offer Amira's branded products through its e-commerce platform, extending the previously announced partnership to sell Amira branded products in 256 Asda stores. Combined with its existing agreements with Asda, Morrisons, Tesco and Waitrose, Amira's branded products now reach British consumers wherever they choose to shop, whether it's in-store or online.

Amira Nature Foods Ltd Announces the Launch of Amira Branded Products in Asda

Amira Nature Foods Ltd. announced the launch of Amira branded products in Asda, a British supermarket chain. Amira's Pure Basmati rice and Superior Aromatic rice will now be available in 256 Asda stores in the U.K. Combined with the company's existing agreements with Morrisons, Tesco and Waitrose, Amira products are now sold in three of the four larger retailers in the U.K. and reach more than half of British supermarket shoppers. Amira's announced partnership with Asda follows its agreement last month with premium retail chain Waitrose, which added 553 distribution points in the U.K.

ASDA Group Plans to Expand Online Business

ASDA Group Limited has announced plans to expand its Home Shopping and Click and Collect operation over the next four years. As part of the delivery of its five year strategy, the ambitious move will see the development of three new Asda Home Shopping Centres, an expansion of Click and Collect operations and the merger of Asda's three shopping websites into two. In the first instance, Asda will increase the number of its Click and Collect points from 400 to 600, expand its Drive-Thru Click and Collect points to 200 and expand same day Click and Collect services to 100 new sites; bringing the total up to 350. The retailer has set a strong precedent in developing innovative solutions for busy shoppers with the launch of the first tube station collection points in London, and the trial of automated collection lockers at its Pudsey store in Leeds. Asda is already the lowest price online supermarket retailer and its growing momentum and leadership in the field of online retail is set to be further bolstered by its acquisition of technology that will bring the first fully automated click and collect pods to the UK. The technology has been developed in Holland and sees online food and General Merchandise shopping orders delivered to stand-alone temperature controlled units where customers can collect their purchases at a time that is convenient to them. The first pods will be trialled in early 2015.

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