Jurgen Stackmann is to take over as Chairman of SEAT, S.A. effective May 1, 2013. In this function he succeeds James Muir, who will assume a senior management function within the Volkswagen Group and will report direct to the Board of Management. Stackmann joined the Volkswagen Group in 2010, initially holding responsibility for Sales and Marketing at SKODA AUTO a.s. Stackmann was placed in charge of Marketing at the Volkswagen Group and the Volkswagen Passenger Cars brand effective September 1, 2012.

Seat S.A. has unveiled the all-new SEAT Leon for the first time at the Volkswagen Group Media Evening. The new Leon is built on the Volkswagen Group’s new MQB platform and is 90kg lighter and despite being 52mm shorter than its predecessor, has more interior space. A range of six petrol and four diesel engines are available, guaranteeing an engine choice to meet all customer preferences. The new Leon will feature engine Start/Stop technology and the most efficient engine option will emit just 99g of Co2. The new model is the third iteration of Leon and previous generations have earned a reputation for delivering a rewarding and interactive driving experience and the new generation will continue that pattern, due to the lighter overall weight and longer wheelbase. The new model will be manufactured at the company's base in Martorell, near Barcelona in Spain. In total, 1.2 million Leons have been sold to date since the first model was introduced in 1999. The first markets to introduce the new Leon will be Germany, Austria and Switzerland, with sales beginning before the end of November.

SEAT, S.A. has announced the reinforcement of its presence in Russia while strengthening its international expansion plans. SEAT will open three new dealerships before the year's end, bringing the total number to 25. The aim of opening further dealerships is to cover most of the regions of the European part of the country.