July 11, 2014 6:38 AM ET

Company Overview of Instituto Tecnologico Y De Estudios Superiores De Monterrey

Company Overview

Instituto Tecnologico Y De Estudios Superiores De Monterrey is an educational institution.

Eugenio Garza Sada No. 2501 Sur

Monterrey, NL 64849

Mexico

Key Executives for Instituto Tecnologico Y De Estudios Superiores De Monterrey

Instituto Tecnologico Y De Estudios Superiores De Monterrey does not have any Key Executives recorded.

Instituto Tecnologico Y De Estudios Superiores De Monterrey Key Developments

Tec De Monterrey and IBM to Boost Innovation in Latin America with New $3.1 Million Digital Marketing Center

Tecnologico de Monterrey and IBM announced the opening of the Innovation and Digital Marketing Center at the University's Santa Fe Campus. With a $3.1 million investment, the center will offer the latest Big Data, analytics and smarter marketing tools to faculty, students and entrepreneurs. Students will be able to use the center to develop next-generation digital marketing skills, including customizing marketing strategies, modeling purchasing patterns, and using tools to measure return-on-investment to maximize effectiveness of digital campaigns. The center will use technology built on the IBM POWER 7 platform as well as an array of Smarter Commerce software used by thousands of companies around the world to improve the ins-store shopping experience across mobile, social and digital channels. Other collaborations between IBM and Tecnologico de Monterrey include the System Z Experience Center in the State of Mexico Campus and Power Center in Santa Fe Campus, both programs to advance the latest programming skills, and the Smarter Traffic Center in the State of Mexico Campus, where students and IBMers explore how Big Data and analytics can solve the world's traffic congestion problems.

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