August 22, 2014 2:36 PM ET

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Company Overview of Hisense Company, Ltd.

Company Overview

Hisense Company, Ltd., through its subsidiaries, manufactures and supplies electronic products to customers in China and internationally. It offers multimedia products, such as televisions, broadband multimedia consumer electronics subscriber terminal equipment, IPTV products, and CMOS chips; home appliances, including refrigeration products, domestic and commercial air conditioners, washing machines, and small home appliances; and telecommunications products, such as communications terminals, optical communication products, intelligent transport products, business software, and intelligent business equipment. The company also provides mobile handsets, Linux OS smartphones, wireless modules,...

17 Donghaixi Road

Qingdao,  266071


Founded in 1969


86 53 2387 8888


86 53 2387 2882

Key Executives for Hisense Company, Ltd.

Chief Executive Officer and President
Vice President
Age: 56
Compensation as of Fiscal Year 2014.

Hisense Company, Ltd. Key Developments

Hisense Announces the Availability of Hisense Roku TV H4 Series to the U.S. Market

Hisense announced availability of the Hisense Roku(R) TV H4 Series to the U.S. market. Roku TV is a new simplified smart TV that uses the Roku OS to enable consumers to easily enjoy entertainment whether on-demand, streamed or live. Beginning in late September, the Hisense Roku TV H4 Series will be available in 40-inch, 48-inch, 50-inch and 55-inch models at major national retailers. The Hisense Roku TV H4 Series features a personalized home screen that provides front-and-center access to antenna, broadcast TV, favorite streaming channels, and devices such as game consoles. Roku TV eliminates the pain of flipping through inputs or wading through complicated menus to access entertainment. Consumers will also enjoy access to the Roku Channel Store, which includes more than 1,500 streaming channels that feature 200,000+ movies and TV episodes plus live sports, news, music, kids and family, food, science and tech, fitness, foreign language and so much more. Consumers can navigate their TV experience with either the Roku TV remote control, which has half the buttons of a traditional TV remote, or their mobile device by using the Roku mobile app for iOS, Android or Windows. Consumers can cast popular streaming channels and personal video, photos and music directly from their mobile to the TV. The 50-inch and 55-inch models come with Full HD resolution, a 120Hz native refresh rate and a smooth-motion enhancement of UltraSMR 240 for the ultimate TV experience. The 40-inch and 48-inch come with Full HD and a 60Hz refresh rate. All models come with built-in WiFi, HDMIx3, USB and digital audio output.

FC Gelsenkirchen Schalke 04 Adds Hisense as New Premium Partner for the Royal Blues

For the new season, FC Gelsenkirchen Schalke 04 have added yet another top international company to their sponsorship portfolio. The Champions League participants have agreed a premium partnership with Hisense. The contract with the company, who will act as a partner for electronics and household appliances, has initially been agreed to run for three years until 2017. As a premium partner, Hisense will soon install televisions around the VELTINS-Arena. Also, Hisense will receive a strong presence on the LED advertising hoardings in the stadium, as well as on the background sponsorship panels in the Arena’s Mixed Zone and media centre.

Hisense Group Releases Next Generation ULED TV to Compete with OLED TV

Hisense Group released its next-generation U-LED Series 4K Ultra HDTV. The ULED product deploys Hisense's independent scene engine technology, with quality performance on par with OLED. Hisense ULED TV is scheduled for a roll-out in China by the end of February in 2014. At the Hisense Booth in CES Central Hall, Hisense conducted a field performance comparison test between OLED TV and Hisense ULED TV, and invited appraisals from industry experts, soliciting heightened interests in the product among the audience. The product comparison showed that Hisense ULED has superior screen performance in scene details, with color reproduction and screen fluency comparable to that of OLED. Hisense next generation ULED TV has applied scene engine technology, achieving a million-to-one image contrast ratio through fine backlight control and innovation in video image algorithms -- dramatically improving the color performance and speed of response, while bringing the quality of the LED video image to a whole new level. Hisense, through its independent innovative drive, has achieved a number of major technological breakthroughs in LED-backlit LCD TV, and has applied for dozens of Chinese invention patents. The company has already received two international patents. Hisense plans to further enhance and comprehensively promote the 'scene engine' technology, and enrich the U-LED product line to meet market demand worldwide.

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