Internet Software and Services
Company Overview of DataXu, Inc.
DataXu, Inc. provides multi-channel demand side platform for online, video, and mobile advertisers. It offers DX2 Platform that gives the power to manage media investments to brands; DX Mobile that gives mobile advertisers the power of demand side platforms; DX3, a digital marketing management platform; and DX Video, which keeps the power of DX2, a cross-channel demand side platform in the hands of advertisers and agencies looking to leverage video advertising to drive measurable brand engagement. The company also provides DX Brand that enables brands to move to digital advertising; and DX Social that enables brands to drive social engagement across various media channels. DataXu, Inc. was i...
281 Summer Street
Boston, MA 02210
Founded in 2007
Key Executives for DataXu, Inc.
Senior Vice President of Analytics & Innovation
Managing Director of International
Compensation as of Fiscal Year 2013.
DataXu, Inc. Key Developments
DataXu, Inc. Announces the Addition of Native Support for Interactive Pre-Roll to the DataXu Platform
Nov 13 13
DataXu, Inc. announced the addition of native support for Interactive Pre-roll to the DataXu Platform. With Interactive Pre-roll ads, advertisers can take advantage of their existing 15- or 30-second creatives to develop a video ad with a fully interactive brand experience for consumers. Now, with the efficiency and effectiveness of DataXu, brands can execute highly engaging campaigns via in-banner video, pre-roll video and interactive pre-roll video across multiple exchanges and countries with a single, transparent platform. OMD International was the first agency to take advantage of this capability on behalf of Sony Network Entertainment Europe. As the first brand, Sony Network Entertainment Europe leveraged VPAID (Video Player-Ad Interface Definition) tags from Innovid to advertise the PlayStation store in the UK, France and Germany and developed targeting strategies using DataXu for Video to drive greater interactions and sales conversions.
DataXu, Inc. Presents at Citi's Private Company Growth Conference, Jun-25-2013 10:00 AM
Jun 22 13
DataXu, Inc. Presents at Citi's Private Company Growth Conference, Jun-25-2013 10:00 AM. Venue: The Mandarin Oriental, 776 Boylston Street, Boston, MA 02199, United States. Speakers: Michael K. Baker, Co-Founder, Chief Executive Officer, President and Director.
DataXu, Inc. Presents at 8th Annual Needham & Co. Internet & Digital Media Conference, Jun-04-2013 03:00 PM
Jun 1 13
DataXu, Inc. Presents at 8th Annual Needham & Co. Internet & Digital Media Conference, Jun-04-2013 03:00 PM. Venue: The Westin Grand Central Hotel, 212 E. 42nd Street, New York, New York, United States.
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January 25, 2013