November 23, 2014 3:47 AM ET

Internet Software and Services

Company Overview of Channel Intelligence, Inc.

Company Overview

Channel Intelligence, Inc. provides technology services that drive online purchases. It offers CI Boost, a where-to-buy product search and shopping engine, as well as Facebook platform services worldwide. The company also provides CI TrueTag Tag Management for gathering sales and event transaction retail data. It markets its products to brands and retailers. The company was formerly known as, Inc. and changed its name to Channel Intelligence, Inc. in May 2002. The company was founded in 1999 and is based in Celebration, Florida. As of February 20, 2013, Channel Intelligence, Inc. operates as a subsidiary of Google Inc.

1180 Celebration Boulevard

Suite 101

Celebration, FL 34747

United States

Founded in 1999





Key Executives for Channel Intelligence, Inc.

Chief Executive Officer and Director
Age: 52
Co-Founder and Executive Vice President
Chief Financial Officer and Senior Vice President
Senior Vice President of Development & Operations
Compensation as of Fiscal Year 2014.

Channel Intelligence, Inc. Key Developments

Flite Offers E-Commerce in Ads Through Partnership with Channel Intelligence, Inc

Flite announced a partnership with Channel Intelligence, Inc. Through this partnership, the two companies offer an innovative display advertising solution that allows consumers to easily purchase products from a selection of online retailers. The CI Where-to-Buy service is offered through a Buy Now app in Flite Hub, the premier web app integration program for ads. Flite Hub includes a wide array of third-party apps for ads, such as YouTube videos, filtered/curated news feeds, social media feeds, and up-to-date geo-sensitive movie showtimes. With Channel Intelligence's Buy Now app, product-oriented ads can now include a dynamically updated list of online retailers that have the advertised product in stock. When a consumer clicks on a retailer's logo in the ad, he/she is sent directly to the product page on that retailer's site. This provides the consumer with an easy way to buy products that not only drives impulse purchases, but also influences future online and in-store purchases. In addition, Channel Intelligence offers detailed analytics that track performance through to the online purchase. This deep insight into retailer performance allows the list of retailers shown in the ad to be customized based on which retailers are most effective at converting leads into sales.

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