July 23, 2014 4:58 PM ET


Company Overview of Scanbuy, Inc.

Company Overview

Scanbuy, Inc. provides mobile barcode solutions that use the camera phone to connect the physical and digital world. It offers The ScanLife solution, an end-to-end product that includes a consumer mobile application, a code management platform, a code registry, and code clearing house for media companies, marketers, and wireless operators that use the technology to create and manage measurable 2D barcode campaigns. The company also provides ScanLife Services, including ScanLife code management Web services; IFrame Web development kit to offer their customers to create, manage, and collect analytics from 2D barcodes; enterprise application for inventory management, equipment tracking and main...

54 West 39th Street

4th Floor

New York, NY 10018

United States

Founded in 2000





Key Executives for Scanbuy, Inc.

Chief Executive Officer
Age: 47
Chief Financial Officer
Chief Technology Officer and Senior Vice President of Development
Managing Director for UK
Compensation as of Fiscal Year 2014.

Scanbuy, Inc. Key Developments

Scanbuy Announces New Version of its ScanLife Mobile Engagement Platform

Scanbuy announced an all new version of its ScanLife Mobile Engagement Platform to enable enhanced interactions between brands and consumers through QR Codes, Microsoft Tag, NFC, short URLs and other mobile triggers in their everyday surroundings, such as stores and restaurants, products, print advertising and more. Transforming the way marketers approach mobile campaigns, the ScanLife platform introduces a variety of new tools to make the process of creating, publishing and analyzing campaigns easier and more effective, while delivering a highly relevant and contextual experience to consumers for increased number and impact fullness of conversions. Ease of use was a key factor in the redesign and a great focus was placed on making it easier to discover and use the advanced features of mobile triggers going far beyond simple URL redirection. The ScanLife platform enables a mobile experience for the consumer while reducing the overall marketing expense for the Scanbuy business customer. Features of the new ScanLife platform include: A new and world-class mobile website builder that features over 20 templates and the ability to include photo galleries, embedded YouTube videos and Google Maps, enabling marketers to design a complete site quickly and easily. The ability to build dynamic, customized consumer experiences that change based on device operating system, time of day, location, language, consumer loyalty, etc. A new Create Experience section providing increased functionality and accessibility for one-stop creation with 15 different options to present the user when a mobile trigger is activated such as launch a website, make a call, save a calendar event, send an email or text, display a note, contest winner notification, and more. Seamless ability to create and publish campaigns to a variety of formats, including Microsoft Tag, QR codes, NFC and dynamic URLs for mobile banner ads or SMS campaigns.

Scanbuy, Inc. Partners with GS1 Spain and GS1 Hungary to Offer Mobile Engagement Platform to Brands

Scanbuy, Inc. announced a partnership with GS1 Spain and GS1 Hungary to provide brands a mobile engagement platform that creates opportunities for real-world, real-time interaction with consumers via their mobile phones. With the platform, managed and branded by the GS1 member countries, companies can deliver product information, offer promotions, collect consumer feedback, create automated dialogues, and enable other innovative consumer interactions through mobile barcode scanning of product packaging. The platform also gives brands powerful consumer marketing data, such as location, demographic profiles, response to marketing campaigns, and more. In Spain, the service is called eScan with hundreds of companies already registered and thousands of products available featuring the informational barcodes.

Scanbuy Introduces Advanced Analytics Platform to Measure Mobile Engagement for Brands

Scanbuy announced a new advanced analytics product called mVision Insights that offers brands unprecedented views into the behavior of mobile consumers to help marketers evaluate how effectively campaigns are generating engagement and loyalty. The mVision Insights tool on the ScanLife Mobile Engagement Platform can process over 25 different data points on almost every transaction -- over 8 million times a month -- to offer a completely new level of customer intelligence to marketers utilizing mobile engagement triggers such as QR Codes, NFC and Microsoft Tag in their campaigns. Marketers can now go beyond simply seeing the number of clicks or scans to truly understanding what is generating interest and impact. mVision Insights enables marketers to: See how many users are being retained across traditional media activity from print ads to in-store displays; View exactly when new material is hitting the market for the first time; Discover the cities that are seeing higher engagement or scans per user; Understand more about the consumer, such as native language, to uncover new markets; Compare performance across previous or current campaigns to measure effectiveness; View how traditional media is being shared via mobile social media channels like Facebook and Twitter.

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