Internet Software and Services
Company Overview of Medialets, Inc.
Medialets, Inc. develops media advertising (ad) platform for smartphones and tablets. The company offers Medialets Private Marketplace, a buying platform that lets advertisers to plan, buy, execute, and measure brand advertising at scale on the mobile properties; Medialets Muse, a campaign dashboard solution that keeps participants in sync and provides a timeline and email alerts; and Medialets Create, a program for custom creative training. It also supports mobile display advertising ranging from banners and rich media to video and custom executions; offers creative development, mobile ad serving, precise targeting, 3rd-party pixel tracking, post-click tracking, add-on brand studies, and co...
192 Lexington Avenue
New York, NY 10016
Founded in 2008
Key Executives for Medialets, Inc.
Senior Vice President of Product
Compensation as of Fiscal Year 2012.
Medialets, Inc. Key Developments
Medialets, Inc. Appoints Stephen Dove as Senior Vice President of Product
Dec 10 12
Medialets, Inc. announced the appointment of Stephen Dove as Senior Vice President of Product. Dove is tasked with leading all Medialets product development initiatives and will be instrumental as Medialets continues to enable and streamline every phase of the mobile advertising process, from planning and buying, ad creation to ad serving and measurement, for premium brands, agencies and publishers. Dove is based out of the company’s global headquarters in New York. Dove brings more than a decade of experience in product development in the digital space, specializing in digital transformation, video and internet advertising. Most recently, Dove served as the Chief Digital Officer at Prisa TV in Spain, where he launched the online video content streaming service for the premium cable and satellite network Canal+. Prior to his work at Prisa, Dove served as a product manager for both Google and Doubleclick, leading DART for Publishers and DoubleClick for Advertisers.
Medialets, Inc. Appoints Richy Glassberg as Chief Operating Officer
Sep 13 12
Medialets, Inc. announced the appointment of Richy Glassberg to the position of Chief Operating Officer. Glassberg will be based out of the company's global headquarters in New York. In his new role with Medialets, Glassberg will be tasked with overseeing sales and operations, and will be instrumental in the roll out of several new strategic initiatives that the company plans to announce in the coming months. Glassberg brings with him over two decades of experience across a wide range of digital advertising, sales and operations disciplines. Glassberg served as the Executive Vice President of Ad Sales for Lionsgate/TV Guide, where he directed media ad sales for TV Guide's broadcast, online, mobile, broadband and video-on-demand platforms.
Apple Inc., AdMarval Inc, AdMob Google Inc., Flurry, Inc., Medialets, Inc. and Google Inc. Provides Lawsuit Update
Jun 14 12
Apple Inc. must defend against a lawsuit accusing it of letting advertisers secretly track the activity of millions of mobile device users, a federal judge ruled, but Google Inc. and several other defendants were dismissed from the case. Owners of iPhones, iPads and iPod Touches may pursue claims against Apple under two California consumer protection laws, US District Judge Lucy Koh in San Jose, California. Koh oversees nationwide litigation combining 19 lawsuits. But the judge threw out claims that Apple violated customers' privacy rights, and also threw out claims under federal laws addressing computer fraud, wiretaps, and records disclosure. Lawyers for the plaintiffs, Apple and Google did not immediately respond to requests for comment. Other defendants dismissed from the case include AdMarval Inc, Admob Inc, Flurry Inc. and Medialets Inc. The lawsuit followed an April 2011 presentation from two computer programmers whose research showed that iPhone users' movements were being monitored through their devices. That provoked a firestorm in which regulators demanded changes, which Apple promised to make. Steve Jobs denied in multiple interviews at the time that the company he co-founded ever tracked or would ever track customer movements. In their lawsuit, the plaintiffs said Apple designed its devices to let mobile advertising and analytics companies, such as Google and its co-defendants, collect personal data when free apps are downloaded.
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