November 20, 2014 7:16 PM ET

Media

Company Overview of ClickFuel, Inc.

Company Overview

ClickFuel, Inc. provides online marketing services for media companies and business services companies. It offers Fuel Station, a software-as-a-service based campaign dashboard that enables small and mid-sized business customers to track the effectiveness of their marketing spend by connecting various products and services on one platform. ClickFuel, Inc. was formerly known as Jet Pack, Inc. and changed its name to ClickFuel, Inc. in April 2009. The company was founded in 2008 and is based in Burlington, Massachusetts.

7 New England Executive Park

Suite 900

Burlington, MA 01803

United States

Founded in 2008

Phone:

781-221-7520

Key Executives for ClickFuel, Inc.

Founder
Creative Director
Director of Paid Search
Vice President of Sales
Compensation as of Fiscal Year 2014.

ClickFuel, Inc. Key Developments

Simpli.fi and ClickFuel Partner to Offer Accountable, Programmatic Campaign Reporting Dashboards to Local Media Publishers and Ad Networks

Simpli.fi announced its integration with ClickFuel for SMBs enabling seamless reporting of Simpli.fi programmatic advertising campaigns for local media properties and ad networks reselling the Simpli.fi platform. ClickFuel's white-label reporting dashboards aggregate data from multiple marketing vendors to allow local media companies to offer their advertisers an integrated view of their marketing spend and effectiveness.

ClickFuel Releases New Business Intelligence Tool for Churn Reporting

ClickFuel announced its new business intelligence tool for churn reporting. Offered as an added feature to the Fuel Station dashboard, this tool enables account managers at ClickFuel's media partners to view the real-time analytics of both high- and low-performing marketing campaign products for their SMB customers. The add-on feature allows account managers to quickly identify opportunities to upsell customers and address potential problem areas that could result in customer churn. Without analytics, account managers lack visibility when their SMB customers are dissatisfied. ClickFuel's business intelligence tool for churn reporting delivers a month-over-month view of analytics, detailing successes and failures of SMB campaigns including search engine marketing (SEM), display advertising, social ads and more. The insights give users the information needed to determine which SMB customers might leave due to underperforming campaigns, presenting an opportunity to engage and improve performance, reducing the likelihood of churn. Additionally, the new feature provides a snapshot of active, hold, reactivated and terminated SMB customer activities, for a deeper analysis into upselling, cross-selling, recovery and retention opportunities.

ClickFuel, Inc. Releases Management Mobile App for SMBs Customers

ClickFuel, Inc. announced the release of a new iOS mobile app, Market Link, a lead tracking tool available for SMBs through ClickFuel's media partners. For SMB owners, responding too slowly to a potential customer could mean losing out on revenue that is important to the growth of the business. ClickFuel's app helps SMBs track, grade and respond to incoming leads, providing a vital tool to help grow businesses on the go. With Market Link, account managers at ClickFuel's media partners are now equipped with a value-added tool that enables their SMB customers to manage incoming business at any time, from any location. The app serves as a resource to give SMBs insights on their sales and marketing efforts, allowing account managers to sustain high customer satisfaction by increasing lifetime value and reducing churn. Market Link is approved by the App Store and is available to ClickFuel's partners for their SMB customers. With the new mobile application, SMB mobile users can: Review, rate and respond to voicemail, forms and email leads directly from the app; View marketing campaign results such as search engine marketing (SEM) click-through rate and search engine optimization (SEO) keyword ratings to quickly determine the effectiveness of each digital campaign; View incoming website traffic visits, bounces (visitors who view only a single page) and bounce rate; and Add notes to each lead, which sync automatically with the ClickFuel analytics dashboard on the SMB's desktop, providing interoperability.

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