Company Overview of Cognitive Match Limited
Cognitive Match Limited develops Dynamic Creative Targeting solutions for agencies, advertisers, and publishers. The company provides AdMatch and SiteMatch products for acquisition and conversion targeting, and smart retargeting; and CreativeMaker and MatchMaker that allow for creative design flexibility and the deployment of Dynamic Creative Optimization campaigns. It offers its solutions to display advertisings and onsite content helping customers enhance the performance of their acquisition and conversion activities. Cognitive Match Limited was formerly known as Favy Limited and changed its name to Cognitive Match Limited in March 2009. The company was incorporated in 2008 and is based in...
475 Park Avenue South
New York, NY 10016
Founded in 2008
Key Executives for Cognitive Match Limited
Co-Founder and Chief Executive Officer
Compensation as of Fiscal Year 2013.
Cognitive Match Limited Key Developments
Havas Partners with Cognitive Match Limited to Create Closed-Loop Data Offering for Advertisers
Jul 10 13
Havas Media Group and Cognitive Match have partnered to deliver true data driven creative optimization. This enables Havas agencies to closely integrate their ad serving capabilities, data platform (Artemis) and Demand Side Platform (AffiPerf). Advertiser clients of Havas, India included, can now benefit from a market leading closed-loop dynamic display advertising platform. Cognitive Match leverages first and third party consumer data to deliver relevant display advertising creative to every individual in real-time. Deep integration with DSP technology at Havas. This solution leapfrogs the current firms in market that focus solely on personalized retargeting, such as Criteo, or customer relationship management marketing programs such as Marketo.
Cognitive Match Limited Announces the Launch of Two Tools, Termed CreativeMaker and MatchMaker
Jun 15 12
Cognitive Match Limited has announced the launch of two tools, termed CreativeMaker and MatchMaker, the first ever end-to-end product set that allows for complete creative design flexibility and the deployment of Dynamic Creative Optimization campaigns across any media, on any platform, in as little as an hour. Much has been made of Dynamic Creative Optimization (DCO) both in the press and in the marketplace Optimizing creative variations is a major trend in improving online display performance as marketers aim for better return on ad spend; much as DSPs and media optimization systems delivered with respect to efficient media buying & management in recent years. DCO has the ability to help brands win better consumer engagement and conversion rates by delivering what consumers crave most in their interactions with brands – relevance.
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