Company Overview
168 North Clinton Street
Chicago, IL 60661
United States
Founded in 2003
Key Executives
Key developments for Dotomi, Inc.
Dotomi Inc. announced its new Message Sequencing solution which allows advertisers to dynamically change their display ads, based on number of days or number of impressions. The combination of Dotomi's new Message Sequencing along with their Personalised Media platform and retention capabilities, allows advertisers to design campaigns with messages sequenced to best respond to individual consumers-therefore making the message more meaningful and increasing campaign conversion. Dotomi's Message Sequencing provides advertisers with a dynamic solution to better manage and respond to the ongoing performance of their display advertising campaigns. Dotomi's Personalised Media approach which uses a proprietary data-driven engine to customize display advertisements at the consumer level, allowing everything including the creative, copy, frequency, and media to be catered to an individual consumer, has seen average conversion lifts of 34.4% over typical remarketing campaigns.
Dotomi, Inc. announced the appointment of Jason Baadsgaard to senior vice president, strategic account development, Peter Callahan to vice president and general manager of its expanded West Coast operations, Dan McAuliffe to director, business development and Michael Von Eyser to director, business development. Bringing more than 15 years of marketing services experience apiece from some of the industry's most respected organizations including Yahoo!, Omniture, Catalina Marketing, OpenX and Imagitas.
The Consumer Media Group Inc. appointed Tony Gibson to deputy managing director for Europe, Middle East and Africa.
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