August 29, 2014 6:56 AM ET

Media

Company Overview of IPG Mediabrands S.A.

Company Overview

IPG Mediabrands S.A., through its subsidiaries, provides marketing strategy services. The company offers planning and media buying agency services; media investments, newspaper, barter, out-of-home media, print management, and listing directory services; and direct response media services. It also produces annual reports on audience trends, media spend and market demand, and advertising effectiveness. In addition, the company offers services to help agencies find, buy, and engage their audiences in real time; facilities, expertise, and resources to testing emerging media and marketing techniques, driving quantifiable outcomes, leanings, and strategies for agencies and clients; shopper market...

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Colombia

Founded in 2007

Key Executives for IPG Mediabrands S.A.

Global Chief Executive Officer
Global Chief Financial Officer
Age: 44
Global Chief Operating Officer and Executive Chairman of IPG Mediabrands Australia
Chief Executive Officer of Ipg Mediabrands Malaysia and Regional President of World Markets Asia
Chief Executive Officer of IPG Mediabrands G14
Compensation as of Fiscal Year 2014.

IPG Mediabrands S.A. Key Developments

IPG Mediabrands Announces Management Appointments

IPG Mediabrands announced that Henry Tajer, currently Executive Chairman of the IPG Mediabrands Australia, has been elevated to the role of Global Chief Operating Officer, IPG Mediabrands, reporting directly to Global CEO, Matt Seiler. He will be based in both Sydney and New York. Tajer is charged with accelerating the global growth agenda set forth by the organization. Tajer, who has served as Executive Chairman of the IPG Mediabrands business in Australia for the past three years, will continue in that role while leading growth initiatives across the broader IPG Mediabrands global network including mobile, social media marketing and data and media investment through MAGNA on a worldwide scale. The company also announced that Russell Marsh, currently Group Strategy Director at Rapp UK and Head of Mobile for Rapp globally, will join as Chief Data Officer, based in London. Both roles are critical to the global growth and automation agendas set forth by the organization. Marsh will report to Tajer, as will Angela Steele, CEO, Ansible, Chris Williams, President, MAGNA GLOBAL, and Nicole Craine, President, MAP. As part of his responsibilities, Marsh will work closely with the company's MAGNA, MAP and Agency Brands in furthering the cutting edge investments in analytics, business intelligence, client campaign management, and cross-market insight on a global scale. His experience across varied organizations like RAPP, Agency.com, Fullsix UK and Sapient, has given Marsh a strong point of view on client creative and strategic needs as well as digital and mobile strategies.

IPG Mediabrands Launches New Division to Help Brands Act as Publishers; Announces Management Appointments

IPG Mediabrands announced the formation of Mediabrands Publishing to be headed by Mark Himmelsbach and Teddy Lynn from BBDO. IPG Mediabrands North America and will be based in the New York IPG Mediabrands headquarters. Together, Himmelsbach and Lynn will helm the new division to help brands define, redefine or cultivate their own media channels and then produce creative assets with which to program them. These owned entities include retail, packaging, events, websites and any digital presence that exists on behalf of the brand itself. They will work with all client teams at each agency within IPG Mediabrands to: build the platforms to host always-on content that sustains interest in the brand; generate the programs that deliver periodic content that has a defined start and stop date and; create pulses - real-time or fast-twitch content that takes advantage of news, business or cultural events. The company announced that Teddy Lynn will serve as Chief Creative Officer of Mediabrands Publishing. Lynn rejoins IPG Mediabrands from BBDO where he was focused on creating original content for clients. A former producer, Teddy spent the early part of his career in Hollywood working on features, TV shows and music videos. Mark Himmelsbach will serve as Chief Operating Officer for Mediabrands Publishing. He also joins IPG Mediabrands from BBDO where he led the digital strategy group across North America.

Mass Exchange Announces Ipg Mediabrands S A as its Strategic Media Agency Partner

MASS Exchange announced that it has signed Ipg Mediabrands S A as its first strategic media agency partner. Ipg Mediabrands S A is providing strategic guidance and advisory services through the IPG Media Lab based in its global headquarters in New York City.

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