September 23, 2014 10:50 AM ET

Internet Software and Services

Company Overview of Medium Entertainment, Inc.

Company Overview

As of December 2013, Medium Entertainment, Inc. was acquired by Upsight, Inc. Medium Entertainment, Inc. provides a real-time promotion and monetization platform for mobile games. Its product PlayHaven is a real-time mobile game marketing platform that helps to take control of the business of games. The company was incorporated in 2008 and is based in San Francisco, California.

612 Howard Street

Suite 400

San Francisco, CA 94105

United States

Founded in 2008

Phone:

415-800-6832

Key Executives for Medium Entertainment, Inc.

Medium Entertainment, Inc. does not have any Key Executives recorded.

Medium Entertainment, Inc. Key Developments

PlayHaven Unveils Push Notifications for Mobile Game Developers

PlayHaven introduced the private beta launch of PlayHaven Push Notifications, a messaging solution designed to capture player attention and boost in-game engagement, loyalty and revenue. Adding Push Notifications to PlayHaven's suite of tools to manage player acquisition, engagement and monetization allows games developers to create highly targeted and effective marketing campaigns - all from one web dashboard.

PlayHaven Brings Lifetime Value Maximization Platform to Marmalade Game Developers

PlayHaven announced that it is now available for Marmalade, the cross-platform SDK for native mobile apps. Marmalade developers are now able to implement PlayHaven's tools to acquire new players and intelligently engage, retain and monetize them. With the Marmalade development environment, developers can quickly and easily build and distribute their apps cross-platform. By integrating PlayHaven, Marmalade developers can now: Acquire new players with targeted cost-per-install advertising campaigns on PlayHaven's mobile advertising network spanning thousands of games, 523 million unique monthly users, 133 million monthly active users, and more than 10 billion in-game events each month. Intelligently engage, retain and monetize players by delivering targeted in-app marketing communications - like cross promotions, rewards and virtual goods promotions - to customizable user segments that are designed to improve retention and revenue. Understand performance with a wide variety of game usage, campaign, and revenue performance metrics available via web dashboard. Launching a great game that also operates as a successful business is a challenge for every game developer. By pairing PlayHaven with Marmalade, developers gain access to a comprehensive suite of tools that can help solve the challenges of cross-platform game development and post-launch acquisition, engagement, retention and monetization.

PlayHaven Appoints Ville Heijari to its Executive Team to Build and Lead the Company's European Operations

PlayHaven has added Rovio Entertainment's SVP of Marketing Ville Heijari to its executive team to build and lead the company's European operations. As the General Manager of Europe, Heijari will focus on furthering PlayHaven's footprint internationally and serving the needs of local mobile developers. Heijari brings more than 10 years of experience in the mobile industry to PlayHaven. He joined Rovio's management team at a period of significant growth for the company, helping grow Angry Birds into the large mobile gaming franchise.

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Recent Private Companies Transactions

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Date
Target
Merger/Acquisition
December 11, 2013
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