Company Overview of I-Behavior, Inc.
I-Behavior, Inc. provides consumer and business transaction data for multi-channel merchants. It offers cooperative marketing services, which include customer acquisition, retention, and optimization; and interactive marketing services, such as email targeting and targeted mobile solutions. The company also provides direct marketing solutions for email, telephone, social, mobile, mail, and Websites, including demographic append; email and reverse-email append; and telephone append. In addition, it offers I-Behavior Insights, which reveals customer’s purchase habits, their interests, what else they’re buying, spending trends, and how the company is performing versus its competition; and I-Beh...
2051 Dogwood Street
Louisville, CO 80027
Founded in 1999
Key Executives for I-Behavior, Inc.
Chief Financial Officer and Vice President
Senior Vice President of Operations
Managing Director of I-Behavior International
Compensation as of Fiscal Year 2013.
I-Behavior, Inc. Key Developments
Kantar Media Teams Up with I-Behavior to Create Ad-Vantage
Sep 20 13
Kantar Media has teamed up with I-Behavior to create Ad-Vantage, a new service that enables advertisers to reach complex consumer groups efficiently online. The innovative approach saves online ad planners from trying to deliver highly-targeted client briefs by solely using online user journeys and related proxies as a 'best match'. As part of Kantar Media's addressable answers capability, Ad-Vantage is powered by the business' TGI specialism, a nationally representative survey which provides in-depth on and offline consumer insights, and by I-Behavior, who are specialists in proprietary models for predicting consumer behaviour.
I-Behavior Partners with Alphabase to Provide Digital Marketing Services in Brazil
Aug 27 13
I-Behavior, Inc. has partnered with Alphabase to provision Alphabase's audience segments for use in targeted online display advertising. I-Behavior's Zipline DMP will allow Alphabase to market its digital audience segments, based on demographic, psychographic and behavioral data, to ad networks and Demand Side Platforms (DSP) throughout Brazil. They, in turn, can leverage this rich data for targeted online display advertising to a broader network of advertisers.
TruSignal Partners with I-Behavior
Apr 17 13
I-Behavior has partnered with TruSignal to provide data on-boarding services for TruSignal's TruAudience(SM) Segments. TruSignal's custom audience segments are built by combining anonymized first-party customer data with 40 different offline consumer profile databases, using a proven predictive analytics engine. With an online database of 160 million online uniques, I-Behavior brings the scale and reach, combined with extremely high match rates, to link TruSignal's offline audience segment data to online users, allowing brands to more precisely reach the right prospects via online advertising channels.
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