I-Behavior has partnered with TruSignal to provide data on-boarding services for TruSignal's TruAudience(SM) Segments. TruSignal's custom audience segments are built by combining anonymized first-party customer data with 40 different offline consumer profile databases, using a proven predictive analytics engine. With an online database of 160 million online uniques, I-Behavior brings the scale and reach, combined with extremely high match rates, to link TruSignal's offline audience segment data to online users, allowing brands to more precisely reach the right prospects via online advertising channels.

I-Behavior, Inc. has entered a strategic partnership with Analytics-IQ, Inc. Managing a proprietary database consisting of 1,500+ demographic, psychographic, attitudinal and econometric attributes, Analytics-IQ enhances I-Behavior's rich data universe and targeting abilities through the addition of social, wealth, and response variables. Analytics-IQ was one of the initial clients to use Zipline - I-Behavior's Data Management Platform, "DMP," created to help brands monetize their data by bringing their offline data to the online marketplace. I-Behavior Zipline has on-ramped Analytics-IQ's entire database and chosen 10 of the most relevant segments to make available in the marketplace. I-Behavior utilizes relationships with network partners to help companies such as Analytics-IQ reach targeted audiences and increase the ROI of online marketing efforts and advertising campaigns. Currently, I-Behavior is broadcasting the 10 Analytics-IQ segments through media partners such as Media Innovation Group, and 24/7 Media.

Videology, Inc. announced a new partnership with I-Behavior, Inc. and Kantar Shopcom. By combining Kantar Shopcom's CPG purchase behavior insight with I-Behavior's database matching capabilities for online behavioral targeting, marketers can reach users based on their demographic makeup or in-store activities. By tapping into these tools, they can now target and measure actual offline purchases from online video advertising, while achieving the necessary scale offered by traditional mass media. The integration of I-Behavior, Kantar Shopcom, and now Videology, allows advertisers to target these offline purchase-based segments across Videology's in-stream video network of more than 80 million consumers. Given the sheer volume of data provided as a result of this partnership, there is tremendous opportunity for extensive analysis of purchase behavior at the brand level, including increases in sales volume, frequency of purchase and retail penetration. In addition, advertisers will gain access to campaign insights including propensity to drive trial, repeat sales, and brand switching or loyalty; providing measurement of both immediate results and outcomes over time.