December 29, 2014 9:53 AM ET

Media

Company Overview of I-Behavior, Inc.

Company Overview

I-Behavior, Inc. provides database marketing and behavioral targeting services/consumer and business transaction data services for multi-channel merchants in the United States and internationally. The company offers cooperative marketing services, which include customer acquisitions, retentions, and optimizations. It provides business-to-consumer cooperative database solutions for retail, solo and continuity/club, non-profit, catalog, and publishing industries; and business-to-business cooperative database solutions. The company also offers database enhancement solutions; demographic append solutions; email and reverse-email append solutions; telephone append solutions; a solution that provi...

2051 Dogwood Street

Suite 220

Louisville, CO 80027

United States

Founded in 1999

Phone:

303-228-5000

Fax:

303-926-1367

Key Executives for I-Behavior, Inc.

Chief Executive Officer
Chief Financial Officer and Vice President
Chief Operating Officer
EU Managing Director
Chief Technology Officer
Compensation as of Fiscal Year 2014.

I-Behavior, Inc. Key Developments

Kantar Media Teams Up with I-Behavior to Create Ad-Vantage

Kantar Media has teamed up with I-Behavior to create Ad-Vantage, a new service that enables advertisers to reach complex consumer groups efficiently online. The innovative approach saves online ad planners from trying to deliver highly-targeted client briefs by solely using online user journeys and related proxies as a 'best match'. As part of Kantar Media's addressable answers capability, Ad-Vantage is powered by the business' TGI specialism, a nationally representative survey which provides in-depth on and offline consumer insights, and by I-Behavior, who are specialists in proprietary models for predicting consumer behaviour.

I-Behavior Partners with Alphabase to Provide Digital Marketing Services in Brazil

I-Behavior, Inc. has partnered with Alphabase to provision Alphabase's audience segments for use in targeted online display advertising. I-Behavior's Zipline DMP will allow Alphabase to market its digital audience segments, based on demographic, psychographic and behavioral data, to ad networks and Demand Side Platforms (DSP) throughout Brazil. They, in turn, can leverage this rich data for targeted online display advertising to a broader network of advertisers.

TruSignal Partners with I-Behavior

I-Behavior has partnered with TruSignal to provide data on-boarding services for TruSignal's TruAudience(SM) Segments. TruSignal's custom audience segments are built by combining anonymized first-party customer data with 40 different offline consumer profile databases, using a proven predictive analytics engine. With an online database of 160 million online uniques, I-Behavior brings the scale and reach, combined with extremely high match rates, to link TruSignal's offline audience segment data to online users, allowing brands to more precisely reach the right prospects via online advertising channels.

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Recent Private Companies Transactions

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Date
Target
No transactions available in the past 12 months.
 

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