December 22, 2014 11:57 PM ET


Company Overview of Bell Media Inc.

Company Overview

Bell Media Inc., a multimedia company, engages in television, radio, out-of-home advertising, and digital media business activities in Canada. It owns and operates a network of local television (TV) stations; broadcasts various specialty television channels in English and French that offer sports, business, news, music, factual, and entertainment programming; and offers pay TV services. The company also operates a chain of radio broadcasting stations that provides information on music, news, weather, sports, local politics, events, entertainment, and other community issues. In addition, it offers out-of-home advertising services in the areas of outdoor advertising, street furniture, transpor...

299 Queen Street West

Toronto, ON M5V 2Z5


Founded in 2001





Key Executives for Bell Media Inc.

Age: 49
Senior Vice President of Finance
Chief Executive Officer of Bell Canada
Age: 52
President of CTV
President of Radio and Local TV
Compensation as of Fiscal Year 2014.

Bell Media Inc. Key Developments

Bell Media and Coca Cola Canada Announce Partnership for the FIFA WOMEN'S WORLD CUP CANADA 2015

Coca-Cola Canada and Bell Media announced a major partnership that will see the unite for the FIFA WOMEN'S WORLD CUP CANADA 2015. With this announcement, Coca-Cola Canada becomes Bell Media's first major partner for the FIFA WOMEN'S WORLD CUP CANADA 2015. As part of this partnership, original Coca-Cola-branded content will be featured in Bell Media's extensive broadcast coverage of the tournament with games airing nationally on CTV, TSN, and RDS as well as across Bell Media's collection of broadcast, radio, and digital assets, including CTV, MUCH, and MTV's slate of entertainment programming. In addition, Coca-Cola Canada will sponsor shoulder programming and specials surrounding Bell Media's broadcast coverage of the FIFA WOMEN'S WORLD CUP CANADA 2015.

Bell Media Mix Introduces New Strategic Advertising Product 5On5

Bell Media Mix announced the launch of 5on5, a strategic advertising product available exclusively to Bell Media clients. 5on5 offers clients five-second spots across five platforms at an industry first. Also announced is the first 5on5 partner-Maxus Canada with client Universal Pictures for the film Fifty Shades of Grey. Maxus has secured a media partnership featuring 5on5 with Bell Media Mix leading up to the highly anticipated box-office weekend of Fifty Shades of Grey premiering on Valentine's Day in 2015. 5on5 offers client’s five-second spots on CTV, specialty television and radio; as well as five-second ad rotation on digital out-of-home, and five-second digital video big boxes. 5on5 is a complementary product that allows clients to captivate an audience and build awareness in addition to their traditional brand sell. For Fifty Shades of Grey, Bell Media Mix is working with Maxus to unleash a strategic awareness play building over seven days through opening weekend of the film.

Bell Media Teams Up with Warner Bros. Pictures Canada with Exclusive Multi Media Partnership for the Hobbit

Bell Media announced a multi-faceted partnership with Warner Bros.Pictures Canada for the third and final installment of The Hobbit trilogy, The Hobbit: Battle of the Five Armies. For the third year in a row, Bell Media Sales along with Bell Media's Brand Partnership teams in Television, Radio, and Digital have created an exclusive multi-platform and multi-network partnership with Warner Bros., delivering the ultimate fan experience and supreme coverage surrounding the film's highly anticipated theatrical release on December 17, 2014. 'Hobbit Week' kicks off December 8 at Bell Media with exclusive coverage airing on ETALK, INNERSPACE, CANADA AM, CP24, Virgin Radio, and TSN Radio.

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