October 25, 2014 6:29 PM ET

Household Durables

Company Overview of Dyson Ltd.

Company Overview

Dyson Ltd. manufactures and supplies vacuum cleaners, fans and heaters, hand dryers, accessories, and groom tools. It offers upright, cylinder, cordless, and handheld vacuum cleaners; desk, tower, and pedestal fans; fan heaters; and tools and accessories for upright and cylinder vacuums. The company sells its products online. Dyson Ltd. was founded in 1991 and is based in Malmesbury, United Kingdom with additional offices in Australia, China, Great Britain and Ireland, the Netherlands, the United States, Belgium, France, Italy, Singapore/Malaysia, Canada, Germany, Japan, and Spain.

Tetbury Hill

Malmesbury,  SN16 0RP

United Kingdom

Founded in 1991


44 1666 827200


44 1666 827298

Key Executives for Dyson Ltd.

Chief Executive
Founder and Chief Engineer
International Marketing Director
Hr Director for South East Asia
Marketing Director
Compensation as of Fiscal Year 2014.

Dyson Ltd. Key Developments

Samsung Electronics Files Lawsuit for Libel against Dyson

Samsung Electronics filed a lawsuit for libel against Dyson claiming that Dyson tarnished its reputation. Samsung took the case to the Seoul Central District Court. The move came after Dyson withdrew its patent infringement lawsuit against Samsung. The compensation claimed is estimated to be KRW 10 billion ($9.4 million), based on Samsung's brand value of about KRW 63 trillion. However, the company said this was only the initial compensation, hinting that the settlement amount would rise down the road.

Dyson Ltd.'s DC35 Digital Slim Launches in UAE

Dyson Ltd.'s vacuums continue to evolve with the UAE launch of the Dyson DC35 Digital Slim, the most powerful lightweight cordless vacuum for every floor type. With twice the suction power of any other lightweight cordless vacuum in use and powered by the Dyson digital motor, the vacuum has anti-static carbon fibre brushes to improve fine dust pick-up from hard floors. Carbon fibre has anti-static properties and the brushes on the Dyson Digital Slim reduce the build up of static charges. The brush bar also has stiff nylon brushes to pick up ground-in dirt from carpets. Dyson's digital motors are the fastest, highest power density motors ever developed for domestic appliances. Spinning a neodymium magnet at up to 104,000rpm, it is self-regulating to optimise efficiency. An internal microprocessor makes up to 3,300 adjustments each second to control its speed to monitor and self-adapt to vacuum airflow. Other cordless vacuums can lose up to half their suction power in use. Batteries fade, reducing power and their filters clog with dust, blocking the airflow. With up to 15 minutes of constant power (13 minutes with floor tool attached). Dyson's patented Root Cyclone technology - condensed to fit into the machine - spins dust and dirt out of the air using centrifugal force, so there's no loss of suction. A dual power mode allows up to 15 minutes of constant suction (13 minutes with floor tool attached). For stubborn dirt, a button can trigger 6 minutes of higher suction. A 66cm long, lightweight aluminium wand attaches directly to the machine to convert it from a handheld to slim vacuum cleaner. Using only a 22.2V lithium-ion battery pack, the machine releases its charge evenly so there is no drop in performance. It takes just 3.5 hours to fully charge the machine, up to three times faster than other cordless vacuums. A full charge gives up to 15 minutes of power, depending on cleaning mode.

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