Company Overview of Association For Supervision And Curriculum Development
Company Overview
, VA
United States
Key Executives for Association For Supervision And Curriculum Development
Association For Supervision And Curriculum Development Key Developments
ASCD has appointed Mary Catherine "MC" Desrosiers as the association's new Chief Program Development Officer. In her new role, Desrosiers will lead and direct the association's publishing, content acquisition and development, creative services, professional development, and conferences and institutes units. Among the many responsibilities of her new role, Desrosiers will align ASCD's program development activities with the policies, goals, and objectives established by the CEO and the Board of Directors. She will also drive the research and selection of new ASCD professional development content. In addition, she will oversee the development and production of an array of association programs, products, and services designed for member and nonmember practitioners, researchers, policymakers, and other constituents. Before joining the association, Desrosiers specialized in customer-centered new product design, development, and delivery of instructional services. In her most recent role as chief strategy and operations officer at Integrated Educational Strategies Inc. (IES), Desrosiers oversaw activities from strategic planning to the creation of new product design to client services and operations.
Association For Supervision And Curriculum Development has appointed Mary Catherine MC Desrosiers as the association's new chief program development officer. In her new role, Desrosiers will lead and direct the association's publishing, content acquisition and development, creative services, professional development, and conferences and institutes units. Among the many responsibilities of her new role, Desrosiers will align ASCD's program development activities with the policies, goals, and objectives established by the CEO and the board of directors. She will also drive the research and selection of new ASCD professional development content. In addition, she will oversee the development and production of an array of association programs, products, and services designed for member and nonmember practitioners, researchers, policymakers, and other constituents. In her most recent role as chief strategy and operations officer at Integrated Educational Strategies Inc., Desrosiers oversaw activities from strategic planning to the creation of new product design to client services and operations.
Association For Supervision And Curriculum Development appointed two new staff members to the association's Marketing and Member Services Team. Bonnie Kasander has been appointed as association's new director of membership, and James Mahoney has been appointed the association's new director of marketing. Bonnie Kasander, in new role as associations's director of membership, leads the organization's Membership unit, serving more than 150,000 members. In new role as association's director of marketing, James Mahoney is responsible for direct marketing and brand strategy, bringing his 25 years of brand strategy, direct marketing, and market research leadership experience to the association. Mahoney most recently served as vice president of Wireless Ventures International, where Mahoney was responsible for global brand marketing and communications.
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