July 11, 2014 8:24 PM ET

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Company Overview of SIGMA Marketing Insights, LLC

Company Overview

SIGMA Marketing Insights, LLC provides integrated marketing services to Fortune 1000 companies in the United States. It offers strategic marketing assessments, customer acquisition strategies, customer retention strategies, customer growth strategies, and data and technology integration services. The company also provides affinity marketing solutions, such as partner lead generation, member campaign targeting and measurement, data management, messaging, campaign management, and services to affinity partners; and database marketing services, including marketing technology assessments, and data and technology integration. In addition, it offers marketing analytics services, including customer ...

One Cambridge Place

1850 Winton Road South

Rochester, NY 14618

United States

Founded in 1985

Phone:

585-473-7300

Fax:

585-473-0332

Key Executives for SIGMA Marketing Insights, LLC

Chief Executive Officer
Chairman and Operating Director
Age: 62
Senior Vice President of Marketing Analytics
Director of Human Resources
Director of Business Intelligence & Digital Analytics
Compensation as of Fiscal Year 2014.

SIGMA Marketing Insights, LLC Key Developments

SIGMA Marketing Group LLC Announces Executive Changes

SIGMA Marketing Group LLC has hired Stefan Willimann as Chief Executive Officer, effective January 1, 2013. Willimann replaces interim CEO and board member Gerry Wenzke, who held the post for the last six months. Willimann's background in media and digital will help SIGMA shape a fuller strategic direction for 2013, with a more product-focused approach that gives clients added control of the marketing process.

SIGMA Marketing Group LLC to Introduce mi-Link at DMA 2012

SIGMA Marketing Group LLC will introduce mi-Link a more powerful solution for marketers looking to increase the flexibility and value of their marketing data -- at the DMA 2012 Conference in Las Vegas, October 14, 2012 - October 17, 2012. mi-Link is a cloud-based engine that unifies, cleans, consolidates and enhances customer and prospect data -- delivering a 360 degree view of the customer. The solution can easily interface with existing CRM, sales force automation or campaign management tools. As a single source of customer knowledge, mi-Link combines and refines online and offline data, constantly being enhanced by new data to create a robust portrait of the customer base. Businesses can use mi-Link to drive smarter interactions across channels. SIGMA's mi-Link delivers: Always-on access to customer intelligence through a Marketing Insights dashboard that shows real-time changes in marketing metrics and KPIs and the health of the customer base. Faster speed to market is driven by the ability to use always-ready data and fresh insights to design high-ROI sales and marketing plans with greater speed and ease.Continuous learning allows fast improvements to results and ROI, and real-time multichannel campaign analytics means no waiting for ad hoc campaign reports before planning the next campaign.

SIGMA Marketing Group LLC Launches Customer Intelligence Hub

SIGMA Marketing Group LLC has introduced its Customer Intelligence Hub, a more flexible and robust customer database and insights solution that offers both business-to-business and business-to-consumer marketers numerous advantages over highly customized, costly database systems. SIGMA's Customer Intelligence Hub incorporates online and offline data into a streamlined Database and Business Intelligence (BI) solution. Hosted in the cloud with web access for marketing users, the Customer Intelligence Hub (CI Hub) gives marketers the ability to drill into their customer and market data and get the insights they want, whenever they want them. The CI Hub is designed to integrate with many of the popular marketing automation tools such as email and campaign management engines. With powerful data hygiene, and the ability to integrate data from multiple channels, it delivers a true multichannel, 360-degree view of customer and prospect information for marketing teams.

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