April 18, 2014 8:15 PM ET

Internet Software and Services

Company Overview of Admeta AB

Company Overview

Admeta AB provides online advertising platform solutions for advertisers and publishers in Europe. It offers Admeta Tango, a Web based yield optimization platform for publishers and networks; and Admeta Echo, a Web based campaign management platform for agencies and advertisers. Admeta AB was founded in 2002 and is based in Gothenburg, Sweden with additional offices in New York and Ottawa.

Vallgatan 26

Gothenburg,  411 16


Founded in 2002


46 31 23 34 50


46 3 17 01 84 50

Key Executives for Admeta AB

Chief Executive Officer
Chief Technology Officer
Senior Advisor
Age: 48
Compensation as of Fiscal Year 2013.

Admeta AB Key Developments

Admeta Announces Executive Changes

Admeta announced the appointment of Alexander Edström as new Chief Executive Officer effective on October 1, 2013. By this appointment Admeta is gearing up its commercial strategy. Alexander has been with Admeta for the last 18 months as Chief Revenue Officer, and previously held an executive role at Meltwater Group. Appointing Alexander as the new CEO is the first step in several planned to increase focus on the rollout of the Admeta products primarily in Europe, USA and South America. Former CEO, Ola Tiverman, will continue to play an important role in the new management team led by Alexander, where he will focus on R&D and product strategy in a clear CTO role.

Admeta to Service BBC Worldwide with Private Ad Exchange

Admeta announced that they have signed a supplier agreement with BBC Worldwide to optimize and monetize across its Top Gear and Good Food properties outside of the UK.

Admeta AB Announces the Opening of its First Canadian Office in Ottawa

Admeta AB announced the opening of its first Canadian office in Ottawa. This marks Admeta's second North America expansion with the recent opening of its office in New York in December 2012.

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