Company Overview of Matthews Media Group, Inc.
Matthews Media Group, Inc. operates as a strategic health communications company for government, pharmaceutical, and nonprofit clients. The company offers patient enrollment services for clinical trials; health focused public relations and marketing communications; campaign strategy, implementation, and analysis; populations outreach; and health information to various groups. It provides health and science writing, creative services, media, call center, research, media buying and monitoring, media and event planning, and social marketing services. Matthews Media Group, Inc. has a strategic partnership with MedRespond. The company was founded in 1987 and is based in Rockville, Maryland. As of...
700 King Farm Boulevard
Rockville, MD 20850
Founded in 1987
Key Executives for Matthews Media Group, Inc.
Vice President of Finance
Vice President of Global Operations
Vice President of Strategic Development
Vice President of Client Services
Vice President of Oncology and Infectious Diseases
Compensation as of Fiscal Year 2014.
Matthews Media Group, Inc. Key Developments
MMG Announces Strategic Partnership with MedRespond to Introduce New Technological Advancement in Clinical-Trial Patient Education, Custom Conversations
Mar 18 14
MMG announced an exclusive strategic partnership with MedRespond to introduce a new technological advancement in clinical-trial patient education, Custom Conversations. Custom Conversations harnesses the engaging power of video, the specificity of natural language query capabilities, and the access of the Internet to achieve superior patient participation in clinical trials. The platform allows patients and caregivers exploring clinical trial options to drive a customized online learning interaction that fulfills their unique information needs. Using a new, advanced synthetic interview technology developed by Carnegie Mellon University, patients also can ask questions in their own words, to which they will receive pre-recorded video responses which have been pre-approved by the study's institutional review board or ethics committee. The Custom Conversations platform can be leveraged throughout the study education continuum -- from first learning about a study, to pre-qualification and screening, and for the duration of the study, which can help to fortify retention. For the study's sponsors, the platform's anonymous activity data provides a first-hand view into patients' and caregivers' communication needs and mindsets, which MMG's specialists use to refine recruitment and retention strategies and messaging.
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