April 20, 2014 5:10 AM ET

Media

Company Overview of Engauge Communication, Inc.

Company Overview

Engauge Communication, Inc., a marketing agency, provides digital communication solutions for customers in the United States. It designs and develops tabs and applications for social media campaigns, such as a Facebook tab; and CowAppreciationDay.com, a microsite that hosts a cow appreciation day. The company was formerly known as TenUnited and changed its name to Engauge Communication, Inc. in April 2008. The company was founded in 1999 and is based in Columbus, Ohio with additional offices in Atlanta, Austin, Columbus, Orlando, and Pittsburgh. As of August 14, 2013, Engauge Communication, Inc. operates as a subsidiary of Zenith Optimedia Group Limited.

375 North Front Street

Suite 400

Columbus, OH 43215

United States

Founded in 1999

Phone:

614-573-1010

Fax:

614-573-1011

Key Executives for Engauge Communication, Inc.

Chief Executive Officer
Executive Chairman
Managing Partner
Managing Director and Executive Vice President of Operations
Executive Director and President of Orlando
Compensation as of Fiscal Year 2013.

Engauge Communication, Inc. Key Developments

Moe's Southwest Grill Selects Engauge Communication, Inc. as Media AOR

Moe's Southwest Grill, selected Engauge Communication, Inc., for the digital and social age, as its media agency of record. The agency has already begun to work on the company's national media planning and buying, and will also be responsible for media buying for the Philadelphia co-op, which is inclusive of eleven stores. Moe's media initiative will include national television starting in March on networks such as CBS Sports, E! and TNT, to name a few, as well as programmatic buying for display and mobile advertising utilizing the Engauge trading desk.

Engauge Communication, Inc. Boosts Technology and Developer Offerings Through Strategic Partnerships

Engauge Communication, Inc. has been selected for Facebook's exclusive Preferred Marketing Developer (PMD) program. The agency has also deepened its relationship with Microsoft, adding a development partnership on Windows Phone 7 and Windows 8 platforms. Both partnerships are indicative of the agency's commitment to excellence in technology, innovation and development. Engauge is recognized as a Facebook PMD for its expertise in application development. The program, which is effectively a merger of the Marketing API Program (MAP) and Preferred Developer Consultant Program (PDC), is designed to best match clients and developers in order to develop comprehensive marketing programs. Engauge qualified for Facebook's PMD status based on the agency's work with Chick-fil-A, Outback Steakhouse, Reese's and more. In addition to its work with Facebook, Engauge has also been working with progressive Microsoft technologies for several months, including Microsoft Kinect, Windows Azure and even Microsoft Robotics. Most recently, the agency has extended its Microsoft relationship to encompass a Windows Phone and Windows 8 design and development partnership. The relationship allows Engauge to push through early platform development.

Engauge Communication, Inc. Announces Executive Changes

Engauge Communication, Inc. is beefing up creative leadership with two key hires in their Columbus OH, and Pittsburgh PA, offices. Pat Harris will lead creative in Pittsburgh as Creative Director, while Tony Sharpe will act as Executive Creative Director in Columbus. Prior to joining Engauge, Tony Sharpe was SVP, Group Creative Director at Draftfcb in Chicago. Pat Harris spent eight years as SVP, Group Creative Partner at The Buntin Group, working with brands like Royal Bank of Canada, Chinet and Tennessee Lottery.

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Recent Private Companies Transactions

Type
Date
Target
Merger/Acquisition
August 14, 2013
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