September 21, 2014 8:44 PM ET

Household Durables

Company Overview of Blu Homes, Inc.

Company Overview

Blu Homes, Inc. builds green homes for residential, commercial, and institutional buyers in North America. The company was founded in 2007 and is based in Waltham, Massachusetts with locations in Vallejo and San Francisco, California; and Ann Arbor, Michigan.

130 Turner Street

Suite 610

Waltham, MA 02453

United States

Founded in 2007



Key Executives for Blu Homes, Inc.

Chief Financial Officer
Age: 51
Chief Operating Officer
Vice President and Senior Counsel
Compensation as of Fiscal Year 2014.

Blu Homes, Inc. Key Developments

Blu Homes, Inc. Unveils BluView 3-D Virtual Home Tour

Blu Homes, Inc. announced BluView, the first ever immersive 3-D walkthrough home tour experience using the Oculus Rift Virtual Reality goggles. BluView will be available for customers to experience at Blu design centers, located in Los Angeles and the Bay Area, beginning in July, 2014. The Oculus Rift, a new virtual reality headset, is most often used in the online gaming world, allowing users to step inside their favorite games and completely immerse themselves in the virtual world. Blu Homes is the first homebuilder to harness this technology to help customers visualize their new home design, inside and out. After donning Oculus Rift Virtual Reality goggles, users will be fully immersed in the BluView experience. BluView users can lounge next to the swimming pool or explore the outdoor spaces around the Breeze Aire. Then, they can walk into the Breeze Aire, exploring its lofty ceilings and wide expanses of glass, or leaning in to look at finish details in its thoughtfully appointed kitchen, baths, bedrooms, and common rooms. BluView is available to test drive at Blu Homes' booth 1555 at Dwell on Design, and at Blu Homes' design centers in Los Angeles and in the Bay Area.

Blu Homes, Inc. Releases Newly Updated Element Design

Blu Homes, Inc. announced an elegant new home model. The spacious and luxurious 2014 Element offers architect designed styling featuring sweeping, high ceilings, and a glorious indoor/outdoor living style sparked by walls of windows and glass doors. The Element also boasts well designed storage space, a spacious open floor plan with seamlessly connected living, dining and kitchen spaces and a cook's kitchen highlighted by generous counter space, luxury appliance upgrade options, and beautiful use of natural light. Designed to be built in half the time of a custom home but offering thousands of personalization options, the Element features a private master bathroom suite with extensive bathroom upgrade options and a highly versatile floor plan which accommodates two to three bedrooms and two bathrooms. Offered by the company with project manager and designer support included in the price, and using the extensive green features including two tiered insulation, high efficiency heating and cooling, and the advanced air filtration systems that make Blu a national leader in healthy living, the Element is as principled and practical as it is beautiful. Starting at $285,000, the 2014 Element provides affordability with premium quality and design. For homes built on simple, flat lots, buyers can anticipate monthly mortgage payments of as little as $2,000 per month, excluding land and taxes.

Blu Homes Announces New Model and Updated 2014 Product Line

Blu Homes, Inc. announced the newest model in its 2014 product line, the Breeze Aire. This exciting new model offers a spacious layout, high-end finishes, and standard floor plan combinations that offer this beautiful home to clients across the United States in as little as seven months, as well as highly custom choices for those who prefer to make detailed engineering changes. The Breeze Aire is a perfect complement to Blu's awarding-winning Breeze line of products, including the Sidebreeze and Breezehouse. The Breeze Aire is offered starting at $350,000, the lowest priced model in the Breeze line, and features 2-3 bedrooms/office options, and 2-2.5 baths. The Breeze Aire design was inspired by the legacy of midcentury modern developer Joseph Eichler. Beginning in the late 1940s, Eichler Homes, Inc., built 11,000 iconic modern homes in California. These homes emphasized a connection to the outdoors, modern interiors, and bright, airy spaces. In that same spirit, the Breeze Aire features an open living and dining space, soaring 17' ceilings, and vast walls of glass. The Breeze Aire's spacious footprint also includes generously sized bedrooms and bathrooms, roomy storage areas, and add-on options for expansion. Also essential to the Breeze Aire's design are smart technology options that create a greener and more comfortable environment, while also complementing the home's elegant, modern design. Technology packages and options for the 2014 product line include integrated audio, zoned heating and cooling, motion sensor lights and faucets, and Level 2 electric car chargers. Blu is also launching Breeze Aire combination designs with garage and 'pod' connectors, and lower level foundations in standard configurations for even faster project timelines. Every Blu client is assigned their own Blu project manager and design team to streamline and manage the homebuilding process. While clients can choose from an extensive menu of choices, simple project management and design services are provided free.

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