October 24, 2014 11:53 PM ET

Internet Software and Services

Company Overview of ClickSquared, Inc.

Company Overview

ClickSquared, Inc. provides Software-as-a-Service (Saas)-based cross-channel campaign management solutions to business-to-consumer marketers in the United States and Europe. The company offers Cross-Channel Marketing HubSM, a cloud-based marketing platform that is used to design, execute, deliver, and analyze targeted and personalized campaigns across various marketing channels, including call centers, direct mails, emails, mobile, social, and Web. Its platform includes a campaign management module to execute targeted campaigns to more customer segments based on behavioral triggers; a customer intelligence module that enables marketers to explore customer data without asking for help from te...

280 Summer Street

6th Floor

Boston, MA 02210

United States

Founded in 1999

Phone:

857-246-7800

Fax:

888-432-0813

Key Executives for ClickSquared, Inc.

Chief Executive Officer and Director
Vice President of Finance
Senior Vice President of Services and Operations
Senior Vice President and General Manager of Client Services
Managing Director of Europe
Compensation as of Fiscal Year 2014.

ClickSquared, Inc. Key Developments

ClickSquared to Launch clickATTRIBUTION

ClickSquared announced that it will launch clickATTRIBUTION, a new solution for cross-channel response attribution. ClickSquared's Cross-Channel Marketing Hub consolidates the enterprise-class features and functionality typically found in stand-alone, channel-specific platforms and gives marketers a tightly integrated, easily orchestrated cross-channel marketing and delivery capability - completely managed in the cloud. There is no marketing software to install, no database to deploy, no servers to maintain, and no upgrades to plan.

ClickSquared and AmberLeaf Form Partnership

ClickSquared announced that AmberLeaf has joined its growing roster of channel partners. Together, the two companies will offer mid-enterprise marketers an alternative to pricey on-premise marketing technologies - without sacrificing functionality - that will help to break down the barriers that stand between data analytics and relevant customer communications. ClickSquared and AmberLeaf will provide a scalable cloud-based offering to mid-enterprise clients that gets marketers up and running quickly and immediately impacts their company's bottom line.

ClickSquared Inc. Announces Management Changes

ClickSquared announced that its Board of Directors has named Sam Zales CEO. Zales succeeds Wayne Townsend who had served as ClickSquared's CEO since 2008. ClickSquared helps brands automate and deliver highly targeted, relevant and effective cross-channel marketing campaigns, increasing marketing velocity and ROI. Zales has served in a variety of roles with global brands. Most recently, Zales was President of Zoom Information where he led day-to-day operations and oversaw the company's growth strategy into the marketing services and sales intelligence arenas. Prior to Zoom Information, Zales was President and CEO of BuyerZone.com, an online marketplace for business purchasing which he led through its successful acquisition by Reed Elsevier.

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