September 23, 2014 9:52 AM ET

Software

Company Overview of Marketron Broadcast Solutions, LLC

Company Overview

Marketron Broadcast Solutions, LLC provides business software solutions and services for the media industry worldwide. The company specializes in revenue management and audience engagement solutions. Its products include Mediascape, a Web-based platform for account management and reporting; Marketron Traffic, an enterprise software solution for radio stations facilitating the sales, execution, billing, and reporting of advertising; Visual Traffic, a traffic and billing solution for small and medium markets; DeltaFlex, a traffic and billing solution for small and large broadcasters; Network Connect that enables to receive orders, copy instructions, revisions, and send affidavits electronicall...

101 Empty Saddle Trail

Hailey, ID 83333

United States

Founded in 1969

Phone:

208-788-6800

Fax:

208-788-6273

Key Executives for Marketron Broadcast Solutions, LLC

Chief Executive Officer and President
Chief Financial Officer
Chief Revenue Officer and Co-President of Interactive
Co-President of Marketron Interactive
Chief Technology Officer and Senior Vice President of Products
Age: 49
Compensation as of Fiscal Year 2014.

Marketron Broadcast Solutions, LLC Key Developments

Marketron Provides New Location-Based Advertising Solution

Marketron announced the availability of a new location-based advertising solution that will enable targeting to consumers based on their exact location. The Marketron solution aggregates impressions from its mobile platform to target consumers based on their location. This delivers broadcasters an important new product for their suite of offerings to local advertisers. The new solution will provide full transparency to reporting and campaign overview for both stations and their advertisers as well as support all ad units including rich media, video, and native ads. Marketron also has an in-house design team to handle broadcasters' clients' creative as well as in-house advertising operations to handle campaign optimization for all live campaigns. With location-verified inventory from close to 10,000 publishers in North America and direct access to trading desks and ad networks, targeted campaigns can go live in a matter of hours instead of weeks.

Imagine Communications and Marketron Partner to Deliver End-To-End TV and Radio ad Sales, Traffic and Automation Solution

Imagine Communications and Marketron announced a strategic partnership to provide global and regional broadcasters with best-of-breed, end-to-end TV and Radio ad sales, traffic and scheduling, and automation solutions that leverage 50 years of joint innovation. The partnership provides improved cross-media revenue operations and reporting for companies with multiple properties and markets. By moving from discrete, bifurcated systems to a unified system for TV, Radio and Digital, Imagine Communications and Marketron enable customers to harness unified order entry on the front end and combined billing on the back end. The partnership combines the solutions that power the 6,800 Radio/Mobile channels supported by Marketron and over 25,000 TV channels supported by Imagine Communications. By pairing the TV and Radio media solutions, customers will benefit from the capabilities of both companies including modules for reporting, revenue and spot data from Marketron's open Mediascape platform, as well as scalability and advanced features from Imagine Communications' Landmark suite of enterprise business applications. The partnership extends beyond these market-leading ad sales, campaign traffic and scheduling enterprise tools to encompass automation, playout, mobility, cloud and data analytics, creating the industry's most comprehensive cross-media, end-to-end solution in a complete turnkey system.

Marketron Launches Mediascape Streaming to Integrate Multi-Inventory Type Reporting on Open Platform

Marketron announced the beta launch of Mediascape Streaming, a new solution that provides 360-degree campaign management and streaming inventory reporting via a SaaS-based model. The solution on Marketron's Mediascape open platform, Mediascape Streaming is unmatched in the media industry, and allows advertisers to roll up reporting across all inventory types, including streaming. Available in a web-based model, Mediascape Streaming is accessible anytime, anywhere and from any device. Mediascape Streaming provides a number of benefits to media companies, including: Lifecycle Campaign Management - With Mediascape Streaming, campaigns are created, propagated and billed from one seamless management tool. Available as a web-based solution, campaign management is available when users want it, and where users want it; Integrated Cross-Media Reporting - The Mediascape open platform's reporting tools enable users to access all reporting in one place - including integrated reporting across all media types. As the popularity of streaming inventory grows, Mediascape Streaming allows for seamless integration of inventory and proof of play reports for broadcasters' streaming business; Streamlined Invoice and Billing Process -- Fully customizable, Mediascape Streaming offers flexible and automated invoicing and billing options. This new solution increases operational efficiencies and makes it easier for advertisers to do business with broadcasters.

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