Internet Software and Services
Company Overview of Bluefin Labs, Inc.
Bluefin Labs, Inc., a social TV analytics company, provides solutions to brand advertisers, advertising agencies, and TV networks in the United States. The company offers Bluefin Signals, a social TV analytics platform that enables clients to tap into data at scale that links people’s social media commentary to the shows and commercials they watch on TV; Signals Network Edition that enables TV networks to make informed programming and advertising sales decisions by incorporating social TV metrics; and Signals Brand Edition, which enables advertisers and their agencies to measure and analyze social media performance of TV ad campaigns. It also provides professional services. The company was f...
One Kendall Square
Cambridge, MA 02139
Founded in 2008
Key Executives for Bluefin Labs, Inc.
Chief Executive Officer and Director
Compensation as of Fiscal Year 2014.
Bluefin Labs, Inc. Key Developments
Bluefin Labs, Inc. Appoints Scott Grunther as Senior Vice President and General Manager of Media Products
Jan 3 13
Bluefin Labs, Inc. announced that Scott Grunther will join the company as senior vice president and general manager of media products. In this new role, Grunther will work closely with TV networks to help them leverage social TV insights from Bluefin Labs to drive ad sales and strategic programming decisions. In addition, Grunther will direct the business and product development efforts for the company's media clients. Grunther brings nearly two decades of experience within the media industry to Bluefin Labs, joining the company from Nielsen where he was senior vice president at Nielsen IAG, the division of Nielsen that measures TV and internet advertising effectiveness.
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