July 23, 2014 10:36 PM ET

Internet Software and Services

Company Overview of Bluefin Labs, Inc.

Company Overview

Bluefin Labs, Inc., a social TV analytics company, provides solutions to brand advertisers, advertising agencies, and TV networks in the United States. The company offers Bluefin Signals, a social TV analytics platform that enables clients to tap into data at scale that links people’s social media commentary to the shows and commercials they watch on TV; Signals Network Edition that enables TV networks to make informed programming and advertising sales decisions by incorporating social TV metrics; and Signals Brand Edition, which enables advertisers and their agencies to measure and analyze social media performance of TV ad campaigns. It also provides professional services. The company was f...

One Kendall Square

Suite B17001

Cambridge, MA 02139

United States

Founded in 2008

Phone:

617-225-2592

Key Executives for Bluefin Labs, Inc.

Chief Executive Officer and Director
Age: 50
Co-Founder
Co-Founder and Director
Co-Founder and Director
Compensation as of Fiscal Year 2014.

Bluefin Labs, Inc. Key Developments

Bluefin Labs, Inc. Appoints Scott Grunther as Senior Vice President and General Manager of Media Products

Bluefin Labs, Inc. announced that Scott Grunther will join the company as senior vice president and general manager of media products. In this new role, Grunther will work closely with TV networks to help them leverage social TV insights from Bluefin Labs to drive ad sales and strategic programming decisions. In addition, Grunther will direct the business and product development efforts for the company's media clients. Grunther brings nearly two decades of experience within the media industry to Bluefin Labs, joining the company from Nielsen where he was senior vice president at Nielsen IAG, the division of Nielsen that measures TV and internet advertising effectiveness.

JP Maheu to Join Bluefin Labs, Inc. as CEO

Bluefin Labs, Inc. announced that advertising industry veteran JP Maheu will join the company as CEO to help scale the business as it enters its next phase of growth. Maheu will work alongside Bluefin Labs co-founder Deb Roy, who will remain as chairman. Roy will remain actively involved with the company and will continue to help shape its vision and overall strategy. A proven leader in advertising and innovation, Maheu previously served in executive leadership positions at Razorfish, Ogilvy & Mather and Publicis Modem. He spent six years with Razorfish, where he ascended into the role of CEO for the last two years of his tenure, leading the vision, strategy and growth of the company. Following Razorfish, Maheu was the chief digital officer of Ogilvy & Mather, where he was responsible for digital growth and innovation across the company's operating units. Prior to joining Bluefin Labs, he was the Global CEO of Publicis Modem, the digital marketing unit of Publicis Worldwide.

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