August 28, 2014 7:21 AM ET


Company Overview of iCrossing, Inc.

Company Overview

iCrossing, Inc. operates as a digital marketing agency. It offers market research, media planning and buying, strategy and planning, search marketing program, social media marketing, mobile marketing, content creation and management, creative and experience design, technology and application development, and measurement and analytics services. The company also provides services in Website design, sales-boosting mobile application, social marketing campaign, and other areas; and online marketing solutions. It serves Fortune 500 companies in automotive, financial service, health and wellness, technology and telecommunications, travel and hospitality, retail and CPG, energy and transportation, ...

300 West 57th Street

Hearst Tower

20th Floor

New York, NY 10019

United States

Founded in 1998





Key Executives for iCrossing, Inc.

Global President
Age: 53
Co-Founder and Vice Chairman
Chief Financial Officer
Age: 49
Chief Operating Officer
Age: 46
Chief Executive Officer of iCrossing U K
Compensation as of Fiscal Year 2014.

iCrossing, Inc. Key Developments

iCrossing Names Brian Haven as Chief Strategy Officer

iCrossing named Brian Haven chief strategy officer. In this role, he will lead the agency’s corporate strategy as well as its strategy practice, which includes planning, research, social media and community management offerings. Based in San Francisco, he will report directly to Brian Powley, global president of the company. Haven replaces Adam Lavelle, who departed the company earlier this summer after eight years with the agency. Throughout Haven's career, which includes a previous stint at the company as vice president of strategy (2009 - 2012), Haven has consulted clients across the automotive, financial services, high-tech and retail categories, including Adobe, Best Buy, Fidelity, Honda and Hilton. Previously, he was a senior analyst at Forrester Research (2005 – 2008), helping clients navigate social media and emerging channels.

Hearst Corporation Promotes Brian Powley to Global President of iCrossing

Hearst Corporation announced that Brian Powley has been promoted to global president of iCrossing, the Hearst-owned digital marketing agency. Powley, 52, is based in San Francisco and has been with iCrossing since 2007, most recently serving as president of North America. He assumes his new role immediately and reports to Carey. Powley succeeds President & CEO Don Scales, 58, who is leaving the company after seven years leading iCrossing.

iCrossing Appoints Amanda Peters to Head of Social Media in U.S

iCrossing promoted Amanda Peters, 29, to head of social media for its U.S. operations. As the leader of iCrossing's social media practice, Peters is charged with driving increased engagement, visibility and loyalty for iCrossing's clients through social media. Peters will oversee the agency's rapidly growing social media practice, and manage a nationwide team of social strategists, content creators and community managers. As iCrossing focuses on building brands through the power of connectedness, Peters will lead the practice with an emphasis on the interplay and impact of social across bought, owned and earned media.

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