ValueClick Media, Inc. announced the launch of its new digital video ad platform, ValueClick Video. Armed with ValueClick Video empowers advertisers to effectively reach and engage their audiences in a medium that is expected to become a major component of interactive advertising. ValueClick Video provides advertisers and brand marketers with innovative digital video solutions that leverage parent company ValueClick's Data Management Platform. The proprietary Platform offers unique targeting capabilities that result in 5.5 times the lift in unaided awareness and increases purchase intent by as much as 73% when compared to industry norms (Vizu). The new platform offers an available inventory of 10,000 brand safe websites--CNN, Fox News Channel, New York Post, Kiplinger, and more--plus the ability to reach 80% of all iPhone and Android users. ValueClick Video advertisers receive exclusive access to 212MM unique online user profiles and $6.7 billion in transactional data to pinpoint the ideal audience from display, to smartphones and tablet devices. In order to deliver precisely on brand-specific campaign objectives, ValueClick Video offers the following targeting capabilities: Contextual- Page-level, machine-learned classification of users; Geography: Target users by zip code, DMA, county or state; Geo-fencing: Pinpoint video ads within a specific driving/walking distance; Previous purchase activity: Data points provided by category product level, transactions, click, ad interaction or by browser; Operating Platform: Find audiences by operating system (Mac, PC) or browser (Chrome, Firefox); Day-Part- Target users when they are most receptive to your message. The company also announced the appointment of two digital media veterans to lead ValueClick Video. Dan Alexander, formerly the head of media for Adconion Direct, joins ValueClick Video as director of video strategy, and Lisa-Dawn Rogers, formerly the digital sales account director for BrightRoll, takes the role of national video strategy sales manager. The new leadership team brings two decades of combined experience managing progressive, results-driven video and digital ad campaigns for top brand advertisers.

ValueClick Media, Inc. announced the launch of GoVote, its advertising solution tailored to meet the specific needs of political marketers during this crucial election year. Powered by the scale and sophistication of ValueClick Media's traffic and proprietary data and targeting platforms, GoVote enables political advertisers to acquire and influence campaign donors, volunteers and voters, and gain valuable insights for future campaigns. Leveraging ValueClick's optimization engine, vast database of anonymous consumer profiles and online audience reach, GoVote enables political marketers to target and measure online campaigns across 88% of online registered voters and 92 million politically active Americans. GoVote's breadth of digital marketing solutions enables political marketers to build donor and volunteer lists, target and optimize campaigns by political party affiliation, congressional district and other politically relevant metrics, and deliver their message through display, video, mobile, and social media channels. ValueClick Media's partnership with Vizu, GoVote also delivers real-time feedback to help political marketers assess their ad campaign's influence on voter intent. These insights give marketers the ability to adjust their messaging on-the-fly for maximum effect.

ValueClick Media, Inc. announced the launch of its newest industry-specific solution, the auto-focused platform Driven by ValueClick Media(SM) . This latest digital advertising platform is designed specifically to meet the demands of automotive advertisers. According to J.D. Power, Driven reaches more new auto shoppers (in their purchasing month) than any other advertising network. Leveraging ValueClick's technology and vast database of anonymous user profiles, Driven strategically targets only those consumers who are actively researching a vehicle purchase. Further, through Greystripe's mobile ad network, Driven reaches consumers on any digital device.