September 21, 2014 3:07 AM ET

Media

Company Overview of Integral Ad Science, Inc.

Company Overview

Integral Ad Science, Inc. provides a media valuation platform for buying and selling media. The company focuses on a solution set that enables advertising to appear in environments where they receive exposure and rewards the sell side for providing media. Its media valuation platform scores and evaluates media quality on a page level. The company measures brand safety, advertisement viewability, page context, advertisement clutter and collisions, suspicious activity, and professionalism. It offers TRAQ Score, a rating solution leveraging data science and algorithmically combining placement-level measurable metrics into a metric, including brand safety, page content and structure, advertiseme...

37 East 18th Street

Floor 7

New York, NY 10003

United States

Founded in 2008

Phone:

646-278-4871

Key Executives for Integral Ad Science, Inc.

Chief Executive Officer
Co-Founder and Director
Senior Vice President of Finance
Senior Vice President of Product Management
Senior Vice President of International
Compensation as of Fiscal Year 2014.

Integral Ad Science, Inc. Key Developments

Integral Ad Science and Collective Partner to Ensure Media Quality

Integral Ad Science and Collective have announced an alliance to set high-quality standards for Collective's clients. With this agreement, Collective is adding Integral's media quality solutions suite into its existing measurement and quality solutions across Collective's platform. In addition to viewability and ad fraud analysis, Integral will provide Collective with data about brand safety, ad clutter, geo compliance, contextual relevance, and URL transparency. Finally, Collective will be armed with Integral's True Advertising Quality (TRAQ) Scores, comprised of both environment and exposure variables to reveal the most comprehensive appraisal of media quality. All of these benefits will allow Collective to place clients' campaigns in areas that will garner the greater impact.

TubeMogul Enters Partnership with Integral Ad Science for Independent View ability and Fraud Verification

TubeMogul and Integral Ad Science announced that they have partnered to provide TubeMogul's clients with independent, third-party viewability measurement and anti-fraud verification. TubeMogul is the first software platform to integrate Integral's reporting and optimization data, which can be leveraged by brands and agencies to verify the effectiveness of their video campaigns and better optimize their overall media strategy. Integral's TRAQ Video Score will provide an impression-level score based on brand safety, ad viewability, fraud, professionalism, and other video measurement metrics. TubeMogul's clients will be able to see their TRAQ Video score alongside TubeMogul metrics, providing side-by-side verification of ad performance across open exchange inventory as well as inventory purchase directly from publishers.

StreamTrack, Inc. Enters into Agreement with Integral Ad Science

StreamTrack, Inc. announced that it has entered into an Agreement with Integral Ad Science (IAS) to provide brand-safety and viewability measurement solutions across StreamTrack's platforms.

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